Rascasse Audience Intelligence

ABC 7 Chicago Audience in United States

A data profile of the people who buy, follow and care about ABC 7 Chicago in United States — modelled from more than twelve digital signal sources. ABC 7 Chicago has an estimated audience of 4,183,967 people in United States.

#73among TV Channel in United States#844in Movies & TV

The average ABC 7 Chicago fan in United States is 39.5 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, Indiana, Wisconsin.

Top brand affinities include Jewel-Osco, Seattle Mariners, Chicago Blackhawks, with strongest over-indexing on Jewel-Osco (10.7× the country average).

Demographically, the ABC 7 Chicago audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ABC 7 Chicago fan in United States is more female, around 39.5 years old, with strong Community Orientation tendencies and a notable affinity for Jewel-Osco.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ABC 7 Chicago profile in United States.

Audience size
4.2M
in United States
Gender
60.8%♀
39.2% male
Age
39.5
average years
Country rank
#7747
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of ABC 7 Chicago

60.8% are female, 39.2% are male, average age 39.5.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for ABC 7 Chicago audience in United States
MetricValue
Female60.8%
Male39.2%
Average age39.5
Estimated audience size4,183,967
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the ABC 7 Chicago audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

99.2%

of the worldwide ABC 7 Chicago audience comes from United States.

Worldwide audience distribution share by country for ABC 7 Chicago
CountryShare
United States99.2%
Mexico0.3%
China0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ABC 7 Chicago audience in United States is strongest.

Fig. 05

Top regions by affinity

ABC 7 Chicago fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~3M37.61×
02Indiana~300K4.43×
03Wisconsin~100K1.56×
04Vermont~6K0.85×
05West Virginia~20K0.82×
06New Hampshire~10K0.82×
07Maine~10K0.82×
08Rhode Island~10K0.82×
09South Dakota~8K0.82×
10Idaho~20K0.81×
11Alaska~7K0.81×
12North Dakota~7K0.81×
13New Mexico~20K0.80×
14Delaware~9K0.77×
15Connecticut~30K0.75×
16Montana~9K0.75×
17Utah~30K0.74×
18Hawaii~10K0.73×
19Oregon~30K0.67×
20Arkansas~20K0.63×
21Nebraska~10K0.62×
22Washington, District of Columbia~8K0.60×
23Mississippi~20K0.59×
24Iowa~20K0.57×
25Maryland~40K0.54×
26Kansas~20K0.54×
27Louisiana~30K0.52×
28Massachusetts~40K0.50×
29Kentucky~30K0.49×
30Oklahoma~20K0.49×
31Nevada~20K0.47×
32New Jersey~50K0.46×
33Alabama~30K0.45×
34South Carolina~30K0.44×
35Michigan~50K0.43×
36Arizona~40K0.43×
37Washington~30K0.41×
38Minnesota~20K0.41×
39Missouri~30K0.40×
40Tennessee~30K0.38×
41Colorado~20K0.38×
42Virginia~40K0.36×
43Georgia~40K0.32×
44Ohio~40K0.31×
45North Carolina~40K0.31×
46Pennsylvania~40K0.30×
47Florida~80K0.28×
48Texas~80K0.22×
49New York~50K0.22×
50California~80K0.17×
Fig. 06

Affinity by region

Affinity by region — ABC 7 Chicago, United States
0.17×1.00×37.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ABC 7 Chicago audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ABC 7 Chicago audience
#·InterestCategoryAffinity×
01Jewel-OscoShopping10.70×
02Hugo WeavingMovies & TV8.02×
03Chicago BlackhawksSports7.52×
04Military pressSports7.37×
05Chicago White SoxSports6.44×
06Chicago Fire (TV series)Movies & TV5.13×
07World SeriesSports4.58×
08Seattle MarinersSports4.53×
09Chicago CubsSports3.59×
10CBS NewsMovies & TV2.14×
11TMZInternet & Social Media1.97×
12New York PostNews1.96×
13Microwave ovenHome & Garden1.89×
14Five BelowShopping1.88×
15MeijerShopping1.87×
16TicketmasterTravel & Leisure1.86×
17GeneticsKids & Family1.79×
18Real propertyHome & Garden1.79×
19BeetlejuiceMovies & TV1.61×
20Discount storesShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ABC 7 Chicago audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ABC 7 Chicago audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.55×
PatriotismCONSERVATISM1.31×
Urban LifestyleOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ABC 7 Chicago audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Design AffinityPREMIUM0.79×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ABC 7 Chicago have in United States?

ABC 7 Chicago has an estimated audience of 4,183,967 people in United States, concentrated in Illinois and Indiana.

02

What is the gender split and age of ABC 7 Chicago fans?

60.8% of ABC 7 Chicago fans are female, 39.2% are male, with an average age of 39.5 years.

03

Which brands do ABC 7 Chicago fans like most?

ABC 7 Chicago fans show strongest brand affinity for Jewel-Osco (10.7×), Seattle Mariners (4.53×), and Chicago Blackhawks (7.52×) over the country average.

04

Where do ABC 7 Chicago fans live in United States?

ABC 7 Chicago fans in United States are most concentrated in Illinois (reach ~3M), Indiana (reach ~300K), and Wisconsin (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do ABC 7 Chicago fans also like?

Beyond ABC 7 Chicago itself, the audience over-indexes on Seattle Mariners (4.53×), Chicago Blackhawks (7.52×), Chicago Cubs (3.59×), and Chicago White Sox (6.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for ABC 7 Chicago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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