ABC 7 Chicago Audience in United States

ABC 7 Chicago logo

ABC 7 Chicago has an estimated audience of 4,178,579 people in United States. 60.8% are female, 39.2% are male, average age 39.5. Top regions: Illinois, Indiana, Wisconsin. Top brand affinities: Goop, Google Home, Pro-Ject, Product design, Governor of Michigan.

The average ABC 7 Chicago fan in United States is 39.5 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Indiana, Wisconsin. Top brand affinities include Goop, Google Home, Pro-Ject, with strongest over-indexing on Goop (14.33× the country average). Demographically, the ABC 7 Chicago audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of ABC 7 Chicago fans

Demographic split for ABC 7 Chicago audience in United States
MetricValue
Female60.8%
Male39.2%
Average age39.5
Estimated audience size4,178,579

Audience persona

The typical ABC 7 Chicago fan in United States is more female, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for ABC 7 Chicago in United States
RegionReachAffinity
Illinois3,133,93538.23×
Indiana347,0884.55×
Wisconsin95,7181.52×
Florida69,1010.24×
Texas53,8010.15×
Michigan42,5060.39×
California31,4240.07×
New York19,1670.08×
Tennessee19,0470.23×
Arizona17,6340.21×
Pennsylvania17,5560.12×
Iowa15,8610.46×
North Carolina14,7420.12×
Ohio14,6830.11×
Nevada11,8740.29×
Missouri11,2050.17×
Minnesota11,1640.19×
Colorado10,8910.17×
Georgia10,8290.08×
Washington9,1580.11×
Virginia8,9000.09×
Oklahoma7,8100.17×
Alabama7,3460.13×
Montana7,2620.63×
South Carolina7,2130.11×
Mississippi6,6290.19×
Kentucky5,7640.11×
New Jersey4,8120.05×
Kansas4,5410.14×
Louisiana4,1960.08×
Nebraska3,4430.16×
Arkansas3,3940.1×
Massachusetts3,3360.04×
Maryland2,7360.04×
Oregon2,7110.06×
Washington, District of Columbia2,4810.2×
Hawaii1,7180.1×
Alaska1,5270.17×
Connecticut1,1960.03×
Utah1,1650.03×
West Virginia1,1130.06×
Idaho1,0280.05×
North Dakota1,0080.12×
Wyoming9750.16×
South Dakota9560.1×
Delaware9250.08×
New Hampshire9170.06×
New Mexico8930.04×
Rhode Island8860.07×
Maine8850.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ABC 7 Chicago audience
BrandAffinityCategory
Goop14.33×Internet & Social Media
Google Home11.49×Technology & Electronics
Pro-Ject7.2×Music & Radio
Product design2.85×Business & Career
Governor of Michigan9.26×Politics & Society
Grace Slick10.78×Music & Radio
headspace10.82×Health
No Escape (1994 film)12.51×Movies & TV
Wok7.06×Food & Beverages
Tuscany6.13×Travel & Leisure
Steampunk4.04×Fashion & Accessoires
Cherish (group)8.63×Music & Radio
Hardik Pandya11.61×Sports
TV Fanatic8.12×Movies & TV
Fairy godmother5.61×Literature
Harlow8.65×Travel & Leisure
El Paso County, Colorado8.69×Travel & Leisure
Étretat18.17×Travel & Leisure
Hipster5.6×Politics & Society
Home staging3×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ABC 7 Chicago audience
TraitClusterScore
Risk AppetiteTHRILL1.97
Luxury OrientationPREMIUM1.7
Community OrientationOPEN1.27
ExtroversionTHRILL1.1
Urban LifestyleOPEN1.09
IndulgenceJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for ABC 7 Chicago
CountryShare
United States99.2%
Mexico0.3%
China0.1%

See ABC 7 Chicago audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does ABC 7 Chicago have in United States?

ABC 7 Chicago has an estimated audience of 4,178,579 people in United States, concentrated in Illinois and Indiana.

What is the gender split and age of ABC 7 Chicago fans?

60.8% of ABC 7 Chicago fans are female, 39.2% are male, with an average age of 39.5 years.

Which brands do ABC 7 Chicago fans like most?

ABC 7 Chicago fans show strongest brand affinity for Goop (14.33×), Google Home (11.49×), and Pro-Ject (7.2×) over the country average.

Where do ABC 7 Chicago fans live in United States?

ABC 7 Chicago fans in United States are most concentrated in Illinois (reach 3,133,935), Indiana (reach 347,088), and Wisconsin (reach 95,718). These three regions account for the largest share of the active audience.

What other brands do ABC 7 Chicago fans also like?

Beyond ABC 7 Chicago itself, the audience over-indexes on Google Home (11.49×), Pro-Ject (7.2×), Product design (2.85×), and Governor of Michigan (9.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ABC 7 Chicago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.