A data profile of the people who buy, follow and care about City Market (US grocery store chain) in Finland — modelled from more than twelve digital signal sources. City Market (US grocery store chain) has an estimated audience of 1,449,582 people in Finland.
City Market (US grocery store chain) has an estimated audience of 1,449,582 people in Finland. 53.9% are female, 46.1% are male, average age 30.0. Top brand affinities: Twitch, Samsonite, Sveriges Television, Bonprix, Eyelash.
Top brand affinities include Twitch, Samsonite, Sveriges Television, with strongest over-indexing on Twitch (4.64× the country average).
Demographically, the City Market (US grocery store chain) audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Social Media Usage, Indulgence.
The typical City Market (US grocery store chain) fan in Finland is balanced, around 30.0 years old, with strong Social Media Usage tendencies and a notable affinity for Twitch.
The key figures that characterise the City Market (US grocery store chain) profile in Finland.
53.9% are female, 46.1% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 30.0 |
| Estimated audience size | 1,449,582 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 20% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 9% |
of the worldwide City Market (US grocery store chain) audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 65.2% |
| India | 12.0% |
| Australia | 2.5% |
The strongest cross-interests of the City Market (US grocery store chain) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Samsonite | Fashion & Accessoires | 13.39× | ||
| 02 | Twitch | Games | 4.64× | ||
| 03 | Bonprix | Shopping | 3.52× | ||
| 04 | Taekwondo | Sports | 3.31× | ||
| 05 | Judo | Sports | 3.07× | ||
| 06 | Eyelash | Beauty & Wellness | 2.92× | ||
| 07 | Sveriges Television | Technology & Electronics | 2.86× | ||
| 08 | Nigeria | Travel & Leisure | 2.77× | ||
| 09 | Nail art | Beauty & Wellness | 2.71× | ||
| 10 | Eyebrow | Beauty & Wellness | 2.60× | ||
| 11 | Milan | Travel & Leisure | 2.60× | ||
| 12 | Baby food | Kids & Family | 2.40× | ||
| 13 | Ski touring | Sports | 2.35× | ||
| 14 | Manga | Literature | 2.30× | ||
| 15 | Honda Civic | Cars & Mobility | 2.06× | ||
| 16 | Pasta | Food & Beverages | 1.65× | ||
| 17 | Shih Tzu | Pets & Animals | 1.64× | ||
| 18 | JD Sports | Shopping | 1.62× | ||
| 19 | Piano | Music & Radio | 1.56× | ||
| 20 | Beagle | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 4.64× | |
| Indulgence | JOY | 0.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.33× | |
| Social Media Usage | JOY | 4.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for City Market (US grocery store chain). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.