A data profile of the people who buy, follow and care about EBay in Finland — modelled from more than twelve digital signal sources. EBay has an estimated audience of 687,541 people in Finland.
EBay has an estimated audience of 687,541 people in Finland. 49.8% are female, 50.2% are male, average age 43.6. Top brand affinities: LinkedIn, PayPal, High fidelity, Driving, Tekniikan Maailma.
Top brand affinities include LinkedIn, PayPal, High fidelity, with strongest over-indexing on LinkedIn (1.55× the country average).
Demographically, the EBay audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical EBay fan in Finland is balanced, around 43.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for LinkedIn.
The key figures that characterise the EBay profile in Finland.
49.8% are female, 50.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 43.6 |
| Estimated audience size | 687,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide EBay audience comes from Finland.
| Country | Share |
|---|---|
| United States | 31.9% |
| Germany | 7.6% |
| Italy | 7.0% |
The strongest cross-interests of the EBay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PayPal | Business & Career | 6.52× | ||
| 02 | High fidelity | Technology & Electronics | 4.40× | ||
| 03 | Crowdfunding | Business & Career | 2.48× | ||
| 04 | Wireless | Technology & Electronics | 2.32× | ||
| 05 | Wrench | Home & Garden | 1.94× | ||
| 06 | Drop shipping | Shopping | 1.79× | ||
| 07 | Tekniikan Maailma | Cars & Mobility | 1.78× | ||
| 08 | Electric bicycle | Cars & Mobility | 1.78× | ||
| 09 | Plug-in hybrid | Cars & Mobility | 1.73× | ||
| 10 | Business marketing | Business & Career | 1.72× | ||
| 11 | Solar power | Home & Garden | 1.70× | ||
| 12 | Lawn mower | Home & Garden | 1.65× | ||
| 13 | Headphones | Technology & Electronics | 1.64× | ||
| 14 | Carcare | Cars & Mobility | 1.63× | ||
| 15 | All-terrain vehicle | Cars & Mobility | 1.60× | ||
| 16 | Internet & Social Media | 1.55× | |||
| 17 | Battery (electricity) | Home & Garden | 1.54× | ||
| 18 | Database | Technology & Electronics | 1.53× | ||
| 19 | Driving | Cars & Mobility | 1.51× | ||
| 20 | Tractor | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.33× | |
| Social Media Usage | JOY | 1.15× | |
| Patriotism | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.74× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Patriotism | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for EBay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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