A data profile of the people who buy, follow and care about Greater Helsinki in Finland — modelled from more than twelve digital signal sources. Greater Helsinki has an estimated audience of 643,612 people in Finland.
Greater Helsinki has an estimated audience of 643,612 people in Finland. 65.9% are female, 34.1% are male, average age 43.6. Top brand affinities: LinkedIn, Lunch, Lindex, Skechers, Swimming pool.
Top brand affinities include LinkedIn, Lunch, Lindex, with strongest over-indexing on LinkedIn (1.53× the country average).
Demographically, the Greater Helsinki audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Family Orientation, Indulgence.
The typical Greater Helsinki fan in Finland is more female, around 43.6 years old, with strong Family Orientation tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Greater Helsinki profile in Finland.
65.9% are female, 34.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 43.6 |
| Estimated audience size | 643,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Greater Helsinki audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 99.2% |
| United States | 0.2% |
| Germany | 0.1% |
The strongest cross-interests of the Greater Helsinki audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonprix | Shopping | 2.35× | ||
| 02 | Björn Borg | Sports | 2.30× | ||
| 03 | Hong Kong | Travel & Leisure | 2.28× | ||
| 04 | Skechers | Fashion & Accessoires | 2.14× | ||
| 05 | Eyelash | Beauty & Wellness | 1.95× | ||
| 06 | Paris | Travel & Leisure | 1.84× | ||
| 07 | Washing machine | Home & Garden | 1.83× | ||
| 08 | Swimming pool | Sports | 1.80× | ||
| 09 | Kitchenware | Home & Garden | 1.79× | ||
| 10 | Innovation | Business & Career | 1.77× | ||
| 11 | Home Renovations | Home & Garden | 1.74× | ||
| 12 | Hoodie | Fashion & Accessoires | 1.65× | ||
| 13 | Telecommuting | Business & Career | 1.59× | ||
| 14 | Day spa | Beauty & Wellness | 1.57× | ||
| 15 | YouTube Music | Internet & Social Media | 1.54× | ||
| 16 | Internet & Social Media | 1.53× | |||
| 17 | Weaving | Fashion & Accessoires | 1.53× | ||
| 18 | Grocery store | Food & Beverages | 1.53× | ||
| 19 | Lunch | Food & Beverages | 1.52× | ||
| 20 | Lindex | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.29× | |
| Indulgence | JOY | 1.26× | |
| Quality Awareness | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.87× | |
| Community Orientation | OPEN | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Greater Helsinki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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