A data profile of the people who buy, follow and care about Liza Marklund in Finland — modelled from more than twelve digital signal sources. Liza Marklund has an estimated audience of 13,633 people in Finland.
Liza Marklund has an estimated audience of 13,633 people in Finland. 100.0% are female, 0.0% are male, average age 50.3. Top brand affinities: Library, Danske Bank, Desserts, Skechers, Flower.
Top brand affinities include Library, Danske Bank, Desserts, with strongest over-indexing on Library (5.61× the country average).
Demographically, the Liza Marklund audience skews more female with an average age of 50.3, and over-indexes on personality traits such as Indulgence.
The typical Liza Marklund fan in Finland is more female, around 50.3 years old, with strong Indulgence tendencies and a notable affinity for Library.
The key figures that characterise the Liza Marklund profile in Finland.
100.0% are female, 0.0% are male, average age 50.3.
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 50.3 |
| Estimated audience size | 13,633 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 0% | |
| 30-39 | 11% | |
| 40-49 | 20% | |
| 50+ | 57% |
The strongest cross-interests of the Liza Marklund audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Library | Literature | 5.61× | ||
| 02 | Buckingham Palace | Travel & Leisure | 5.59× | ||
| 03 | Mr. Bean | Movies & TV | 4.88× | ||
| 04 | Peaky Blinders (TV series) | Movies & TV | 2.97× | ||
| 05 | Skechers | Fashion & Accessoires | 2.70× | ||
| 06 | Ravelry | Internet & Social Media | 2.51× | ||
| 07 | Poetry | Literature | 2.24× | ||
| 08 | Danske Bank | Business & Career | 2.15× | ||
| 09 | Weaving | Fashion & Accessoires | 2.02× | ||
| 10 | Moomin | Literature | 1.91× | ||
| 11 | Scandinavia | Travel & Leisure | 1.76× | ||
| 12 | Dachshund | Pets & Animals | 1.76× | ||
| 13 | Desserts | Food & Beverages | 1.75× | ||
| 14 | Rottweiler | Pets & Animals | 1.67× | ||
| 15 | Flower | Home & Garden | 1.62× | ||
| 16 | Golden Retriever | Pets & Animals | 1.60× | ||
| 17 | Lunch | Food & Beverages | 1.57× | ||
| 18 | Dinner | Food & Beverages | 1.55× | ||
| 19 | Stockholm | Travel & Leisure | 1.55× | ||
| 20 | Doughnut | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.45× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Liza Marklund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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