A data profile of the people who buy, follow and care about Uusimaa in Finland — modelled from more than twelve digital signal sources. Uusimaa has an estimated audience of 750,772 people in Finland.
Uusimaa has an estimated audience of 750,772 people in Finland. 65.9% are female, 34.1% are male, average age 44.2. Top brand affinities: LinkedIn, Trivago, Lindex, Swimming pool, Innovation.
Top brand affinities include LinkedIn, Trivago, Lindex, with strongest over-indexing on LinkedIn (1.53× the country average).
Demographically, the Uusimaa audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation.
The typical Uusimaa fan in Finland is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Uusimaa profile in Finland.
65.9% are female, 34.1% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 44.2 |
| Estimated audience size | 750,772 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 28% |
The strongest cross-interests of the Uusimaa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Twin Peaks | Movies & TV | 2.65× | ||
| 02 | Hong Kong | Travel & Leisure | 2.20× | ||
| 03 | Bonprix | Shopping | 2.20× | ||
| 04 | Björn Borg | Sports | 2.07× | ||
| 05 | Eyelash | Beauty & Wellness | 1.88× | ||
| 06 | Home Renovations | Home & Garden | 1.87× | ||
| 07 | Innovation | Business & Career | 1.84× | ||
| 08 | Skechers | Fashion & Accessoires | 1.81× | ||
| 09 | Swimming pool | Sports | 1.78× | ||
| 10 | Baby food | Kids & Family | 1.76× | ||
| 11 | TripAdvisor | Travel & Leisure | 1.75× | ||
| 12 | Kitchenware | Home & Garden | 1.72× | ||
| 13 | Pasta | Food & Beverages | 1.69× | ||
| 14 | Telecommuting | Business & Career | 1.66× | ||
| 15 | Grocery store | Food & Beverages | 1.64× | ||
| 16 | Hoodie | Fashion & Accessoires | 1.63× | ||
| 17 | Internet & Social Media | 1.53× | |||
| 18 | Public transport | Cars & Mobility | 1.53× | ||
| 19 | Trivago | Travel & Leisure | 1.51× | ||
| 20 | Lindex | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.33× | |
| Luxury Orientation | PREMIUM | 1.30× | |
| Spirituality | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.90× | |
| Extroversion | THRILL | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Uusimaa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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