A data profile of the people who buy, follow and care about ASG in France — modelled from more than twelve digital signal sources. ASG has an estimated audience of 50,818 people in France.
ASG has an estimated audience of 50,818 people in France. 54.2% are female, 45.8% are male, average age 40.4. Top brand affinities: Love & Sex, Harry Potter, Do it yourself (DIY), Central heating, Christmas Gift.
Top brand affinities include Love & Sex, Harry Potter, Do it yourself (DIY), with strongest over-indexing on Love & Sex (7.32× the country average).
Demographically, the ASG audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical ASG fan in France is balanced, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the ASG profile in France.
54.2% are female, 45.8% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 40.4 |
| Estimated audience size | 50,818 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 23% |
The strongest cross-interests of the ASG audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 7.32× | ||
| 02 | Christmas Gift | Kids & Family | 7.32× | ||
| 03 | Christmas tree | Kids & Family | 7.32× | ||
| 04 | Breast Cancer awareness | Health | 7.32× | ||
| 05 | Girl power | Politics & Society | 7.32× | ||
| 06 | Andrew Garfield | Movies & TV | 7.30× | ||
| 07 | Person of Interest (TV series) | Movies & TV | 6.59× | ||
| 08 | Sustainable products | Politics & Society | 6.25× | ||
| 09 | Central heating | Home & Garden | 5.25× | ||
| 10 | Robert De Niro | Movies & TV | 4.47× | ||
| 11 | Mountain biking | Sports | 3.52× | ||
| 12 | Self-awareness | Health | 2.76× | ||
| 13 | Celine Dion | Music & Radio | 2.40× | ||
| 14 | Emmanuel Macron | Politics & Society | 2.27× | ||
| 15 | Superman | Movies & TV | 2.26× | ||
| 16 | Internet & Social Media | 2.05× | |||
| 17 | Batman | Movies & TV | 1.91× | ||
| 18 | Indeed.com | Business & Career | 1.83× | ||
| 19 | Harry Potter | Movies & TV | 1.77× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.85× | |
| Career Orientation | POWER | 2.40× | |
| Travelling | THRILL | 2.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Family Orientation | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for ASG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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