Rascasse Audience Intelligence

BMW Z4 (E85) Audience in France

A data profile of the people who buy, follow and care about BMW Z4 (E85) in France — modelled from more than twelve digital signal sources. BMW Z4 (E85) has an estimated audience of 135,794 people in France.

#297among Car Model in France#803in Cars & Mobility

The average BMW Z4 (E85) fan in France is 38.5 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.

Top brand affinities include Love & Sex, BMW Z4, Porsche Cayenne, with strongest over-indexing on Love & Sex (20× the country average).

Demographically, the BMW Z4 (E85) audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical BMW Z4 (E85) fan in France is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the BMW Z4 (E85) profile in France.

Audience size
136K
in France
Gender
17.4%♀
82.6% male
Age
38.5
average years
Country rank
#19210
Car Model in France
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW Z4 (E85) fans

17.4% are female, 82.6% are male, average age 38.5.

Fig. 02

Gender split

17.4%
Female
82.6%
Male
Demographic split for BMW Z4 (E85) audience in France
MetricValue
Female17.4%
Male82.6%
Average age38.5
Estimated audience size135,794
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the BMW Z4 (E85) audience in France
Age bracketShare%
16-1920%
20-2923%
30-3919%
40-4920%
50+19%
Fig. 04

Worldwide distribution

3.2%

of the worldwide BMW Z4 (E85) audience comes from France.

Worldwide audience distribution share by country for BMW Z4 (E85)
CountryShare
Japan17.7%
India16.1%
United States8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW Z4 (E85) audience in France is strongest.

Fig. 05

Top regions by affinity

BMW Z4 (E85) fans by region: top regions in France
#RegionReachAffinity×
01Grand Est~10K1.26×
02Île-de-France~30K1.20×
03Auvergne-Rhône-Alpes~20K1.16×
04Hauts-de-France~10K1.06×
05Provence-Alpes-Côte d'Azur~10K1.06×
06Nouvelle-Aquitaine~10K1.03×
07Bourgogne-Franche-Comté~5K0.98×
08Occitanie~10K0.97×
09Normandy~6K0.95×
10Pays de la Loire~7K0.94×
11Centre-Val de Loire~5K0.93×
12Brittany~5K0.83×
13Corsica<1K0.72×
Fig. 06

Affinity by region

Affinity by region — BMW Z4 (E85), France
0.72×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW Z4 (E85) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW Z4 (E85) audience
#·InterestCategoryAffinity×
01BMW Z4Cars & Mobility53.03×
02Audi TTCars & Mobility20.26×
03Love & SexKids & Family20.00×
04Porsche BoxsterCars & Mobility20.00×
05Porsche CayenneCars & Mobility19.81×
06Air filterHome & Garden18.84×
07Mercedes-Benz GLA-ClassCars & Mobility17.82×
08BMW 1 SeriesCars & Mobility16.04×
09Audi A4Cars & Mobility15.57×
10Audi A1Cars & Mobility13.17×
11Audi A3Cars & Mobility12.74×
12MazdaCars & Mobility8.59×
13Central heatingHome & Garden8.22×
14Air pollutionHealth7.94×
15Škoda AutoCars & Mobility7.56×
16Solar energyHome & Garden6.57×
17MichelinCars & Mobility5.75×
18Used carCars & Mobility5.75×
19NorautoCars & Mobility4.79×
20EBayShopping3.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW Z4 (E85) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW Z4 (E85) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.76×
Need for SecurityCONSERVATISM2.58×
Family OrientationCONSERVATISM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW Z4 (E85) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.47×
CreativityOPEN0.48×
Healthy LifestyleBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW Z4 (E85) have in France?

BMW Z4 (E85) has an estimated audience of 135,794 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of BMW Z4 (E85) fans?

17.4% of BMW Z4 (E85) fans are female, 82.6% are male, with an average age of 38.5 years.

03

Which brands do BMW Z4 (E85) fans like most?

BMW Z4 (E85) fans show strongest brand affinity for Love & Sex (20×), BMW Z4 (53.03×), and Porsche Cayenne (19.81×) over the country average.

04

Where do BMW Z4 (E85) fans live in France?

BMW Z4 (E85) fans in France are most concentrated in Île-de-France (reach ~30K), Auvergne-Rhône-Alpes (reach ~20K), and Grand Est (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do BMW Z4 (E85) fans also like?

Beyond BMW Z4 (E85) itself, the audience over-indexes on BMW Z4 (53.03×), Porsche Cayenne (19.81×), Norauto (4.79×), and Škoda Auto (7.56×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in France

See BMW Z4 (E85) audiences in other countries

How to read this data

Audience size is the estimated number of people in France who actively search for BMW Z4 (E85). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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