BMW Z4 (E85) Audience in United States

BMW Z4 (E85) has an estimated audience of 370,044 people in United States. 32.6% are female, 67.4% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Jaguar XE, Volvo V40, Range Rover Classic, Alfa Romeo Giulia, Honda Civic.

The average BMW Z4 (E85) fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jaguar XE, Volvo V40, Range Rover Classic, with strongest over-indexing on Jaguar XE (319.83× the country average). Demographically, the BMW Z4 (E85) audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of BMW Z4 (E85) fans

Demographic split for BMW Z4 (E85) audience in United States
MetricValue
Female32.6%
Male67.4%
Average age35.0
Estimated audience size370,044

Audience persona

The typical BMW Z4 (E85) fan in United States is more male, around 35.0 years old, with strong Family Orientation tendencies and a notable affinity for Jaguar XE.

Top regions in United States

Top regions ranked by reach for BMW Z4 (E85) in United States
RegionReachAffinity
California67,5411.66×
Texas40,2111.26×
Florida36,6331.46×
New York23,3581.13×
Georgia13,9211.22×
Illinois13,0071.06×
North Carolina12,8221.15×
Pennsylvania12,2650.98×
New Jersey12,0321.28×
Ohio11,4721.01×
Virginia11,4531.27×
Washington10,8431.46×
Arizona10,6561.41×
Michigan8,5590.88×
Massachusetts8,3831.15×
Tennessee7,6451.03×
Maryland7,0351.11×
Colorado6,3931.1×
Indiana6,2480.92×
South Carolina5,6901.02×
Missouri5,4460.91×
Alabama5,1060.99×
Oregon4,6651.1×
Connecticut4,5691.23×
Minnesota4,5500.86×
Wisconsin4,5040.81×
Kentucky4,2140.91×
Nevada4,2071.18×
Louisiana3,5590.75×
Oklahoma3,5420.86×
Utah3,5331.07×
Arkansas2,8480.93×
Kansas2,5690.88×
Iowa2,4470.8×
Mississippi1,8940.62×
Hawaii1,8591.17×
New Mexico1,7990.97×
Idaho1,7040.92×
New Hampshire1,6001.1×
Nebraska1,5620.84×
West Virginia1,2340.72×
Washington, District of Columbia1,2191.1×
Rhode Island1,1420.97×
Maine1,0420.79×
Delaware8720.85×
Montana6650.65×
Alaska6420.81×
South Dakota5980.7×
Vermont5340.82×
North Dakota4360.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW Z4 (E85) audience
BrandAffinityCategory
Jaguar XE319.83×Cars & Mobility
Volvo V40238.02×Cars & Mobility
Range Rover Classic207.64×Cars & Mobility
Alfa Romeo Giulia56.68×Cars & Mobility
Honda Civic17.16×Cars & Mobility
Toyota Supra20.56×Cars & Mobility
Kia Sportage27.95×Cars & Mobility
Subaru Impreza24.16×Cars & Mobility
Subcompact car36.7×Cars & Mobility
Enterprise Rent-A-Car7.38×Cars & Mobility
Mercedes-AMG GT56.97×Cars & Mobility
Mazda MX-531.47×Cars & Mobility
Mazda631.07×Cars & Mobility
Autism Awareness9.72×Health
Porsche 71868.9×Cars & Mobility
Mazda CX-515.98×Cars & Mobility
Station wagon15.15×Cars & Mobility
Diabetes mellitus awareness6.49×Health
Range Rover Evoque35.45×Cars & Mobility
Honda Accord13.05×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW Z4 (E85) audience
TraitClusterScore
Family OrientationCONSERVATISM2.44
Risk AppetiteTHRILL1.95
Luxury OrientationPREMIUM1.77
Need for SecurityCONSERVATISM1.62
Quality AwarenessPREMIUM1.55
Early Adopter MentalityPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for BMW Z4 (E85)
CountryShare
India20.1%
Japan14.5%
Brazil7.8%

See BMW Z4 (E85) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does BMW Z4 (E85) have in United States?

BMW Z4 (E85) has an estimated audience of 370,044 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW Z4 (E85) fans?

32.6% of BMW Z4 (E85) fans are female, 67.4% are male, with an average age of 35.0 years.

Which brands do BMW Z4 (E85) fans like most?

BMW Z4 (E85) fans show strongest brand affinity for Jaguar XE (319.83×), Volvo V40 (238.02×), and Range Rover Classic (207.64×) over the country average.

Where do BMW Z4 (E85) fans live in United States?

BMW Z4 (E85) fans in United States are most concentrated in California (reach 67,541), Texas (reach 40,211), and Florida (reach 36,633). These three regions account for the largest share of the active audience.

What other brands do BMW Z4 (E85) fans also like?

Beyond BMW Z4 (E85) itself, the audience over-indexes on Volvo V40 (238.02×), Range Rover Classic (207.64×), Alfa Romeo Giulia (56.68×), and Honda Civic (17.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW Z4 (E85). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.