A data profile of the people who buy, follow and care about Deliveroo in France — modelled from more than twelve digital signal sources. Deliveroo has an estimated audience of 2,285,540 people in France.
The average Deliveroo fan in France is 40.0 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Online food ordering, Food, Arts and music, with strongest over-indexing on Online food ordering (12.53× the country average).
Demographically, the Deliveroo audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Deliveroo fan in France is balanced, around 40.0 years old, with strong Career Orientation tendencies and a notable affinity for Online food ordering.
The key figures that characterise the Deliveroo profile in France.
50.7% are female, 49.3% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 40.0 |
| Estimated audience size | 2,285,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 26% |
of the worldwide Deliveroo audience comes from France.
| Country | Share |
|---|---|
| United Kingdom | 43.9% |
| France | 16.7% |
| Italy | 15.9% |
Where the Deliveroo audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 2.55× | |
| 02 | Auvergne-Rhône-Alpes | ~400K | 1.33× | |
| 03 | Grand Est | ~200K | 1.28× | |
| 04 | Provence-Alpes-Côte d'Azur | ~200K | 1.09× | |
| 05 | Occitanie | ~200K | 1.01× | |
| 06 | Nouvelle-Aquitaine | ~200K | 1.00× | |
| 07 | Hauts-de-France | ~200K | 0.96× | |
| 08 | Pays de la Loire | ~100K | 0.88× | |
| 09 | Centre-Val de Loire | ~70K | 0.84× | |
| 10 | Normandy | ~80K | 0.74× | |
| 11 | Brittany | ~70K | 0.64× | |
| 12 | Bourgogne-Franche-Comté | ~50K | 0.59× | |
| 13 | Corsica | ~5K | 0.41× |
The strongest cross-interests of the Deliveroo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online food ordering | Food & Beverages | 12.53× | ||
| 02 | Just Eat | Food & Beverages | 11.61× | ||
| 03 | Delivery order | Food & Beverages | 8.81× | ||
| 04 | Ubereats | Food & Beverages | 6.96× | ||
| 05 | Google Maps | Internet & Social Media | 3.81× | ||
| 06 | Beverages | Food & Beverages | 2.77× | ||
| 07 | Food | Food & Beverages | 2.69× | ||
| 08 | Design | Home & Garden | 2.60× | ||
| 09 | Consumer electronics | Technology & Electronics | 2.41× | ||
| 10 | Music | Business & Career | 2.38× | ||
| 11 | Arts and music | Arts & Culture | 2.36× | ||
| 12 | Shopping | Shopping | 2.31× | ||
| 13 | Sports and outdoors | Sports | 2.25× | ||
| 14 | Technology | Technology & Electronics | 2.25× | ||
| 15 | Reading | Literature | 2.23× | ||
| 16 | Fitness and wellness | Sports | 2.23× | ||
| 17 | Clothing | Fashion & Accessoires | 2.17× | ||
| 18 | Movies | Movies & TV | 2.09× | ||
| 19 | Photography | Arts & Culture | 2.04× | ||
| 20 | Food and drink | Food & Beverages | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.12× | |
| Urban Lifestyle | OPEN | 1.84× | |
| Convenience Orientation | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| Pet Ownership | JOY | 0.81× | |
| Tradition | CONSERVATISM | 0.82× |
Deliveroo's target market in France covers an estimated 2,285,540 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
50.7% of the Deliveroo audience are female, 49.3% are male, with an average age of 40.0 years.
Deliveroo fans show strongest brand affinity for Online food ordering (12.53×), Food (2.69×), and Arts and music (2.36×) over the country average.
Deliveroo fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~400K), and Grand Est (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Deliveroo itself, the audience over-indexes on Food (2.69×), Arts and music (2.36×), Beverages (2.77×), and Design (2.6×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Deliveroo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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