A data profile of the people who buy, follow and care about Emily in Paris in France — modelled from more than twelve digital signal sources. Emily in Paris has an estimated audience of 1,510,018 people in France.
The average Emily in Paris fan in France is 36.0 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Bruce Willis, Mountain biking, with strongest over-indexing on Love & Sex (35.04× the country average).
Demographically, the Emily in Paris audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Emily in Paris fan in France is balanced, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Emily in Paris profile in France.
49.0% are female, 51.0% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 36.0 |
| Estimated audience size | 1,510,018 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 9% |
of the worldwide Emily in Paris audience comes from France.
| Country | Share |
|---|---|
| United States | 18.9% |
| Germany | 8.4% |
| France | 7.7% |
Where the Emily in Paris audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~400K | 1.62× | |
| 02 | Auvergne-Rhône-Alpes | ~200K | 1.13× | |
| 03 | Provence-Alpes-Côte d'Azur | ~100K | 1.10× | |
| 04 | Nouvelle-Aquitaine | ~100K | 1.04× | |
| 05 | Grand Est | ~100K | 1.02× | |
| 06 | Occitanie | ~100K | 0.99× | |
| 07 | Brittany | ~70K | 0.94× | |
| 08 | Pays de la Loire | ~80K | 0.92× | |
| 09 | Centre-Val de Loire | ~50K | 0.89× | |
| 10 | Hauts-de-France | ~100K | 0.85× | |
| 11 | Normandy | ~60K | 0.85× | |
| 12 | Bourgogne-Franche-Comté | ~50K | 0.85× | |
| 13 | Corsica | ~6K | 0.82× |
The strongest cross-interests of the Emily in Paris audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 35.04× | ||
| 02 | Christmas Gift | Kids & Family | 3.68× | ||
| 03 | Mountain biking | Sports | 3.16× | ||
| 04 | Permanent residency | Business & Career | 3.00× | ||
| 05 | Tinder | Internet & Social Media | 3.00× | ||
| 06 | Kitchen garden | Home & Garden | 3.00× | ||
| 07 | Fiberglass | Technology & Electronics | 3.00× | ||
| 08 | Dentistry | Business & Career | 3.00× | ||
| 09 | WIND (Italy) | Technology & Electronics | 3.00× | ||
| 10 | Zoom lens | Technology & Electronics | 3.00× | ||
| 11 | Hormone | Health | 3.00× | ||
| 12 | Broadcasting of sports events | Movies & TV | 2.84× | ||
| 13 | Bruce Willis | Movies & TV | 2.71× | ||
| 14 | True Detective | Movies & TV | 2.71× | ||
| 15 | Jim Carrey | Movies & TV | 2.71× | ||
| 16 | Al Pacino | Movies & TV | 2.71× | ||
| 17 | Robert De Niro | Movies & TV | 2.71× | ||
| 18 | Kindergarten | Kids & Family | 1.92× | ||
| 19 | Take-out | Food & Beverages | 1.73× | ||
| 20 | Milk | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.67× | |
| Indulgence | JOY | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Quality Awareness | PREMIUM | 0.92× | |
| Creativity | OPEN | 0.93× |
Emily in Paris has an estimated audience of 1,510,018 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
49.0% of Emily in Paris fans are female, 51.0% are male, with an average age of 36.0 years.
Emily in Paris fans show strongest brand affinity for Love & Sex (35.04×), Bruce Willis (2.71×), and Mountain biking (3.16×) over the country average.
Emily in Paris fans in France are most concentrated in Île-de-France (reach ~400K), Auvergne-Rhône-Alpes (reach ~200K), and Nouvelle-Aquitaine (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Emily in Paris itself, the audience over-indexes on Bruce Willis (2.71×), Mountain biking (3.16×), Permanent residency (3×), and True Detective (2.71×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Emily in Paris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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