A data profile of the people who buy, follow and care about Konbini in France — modelled from more than twelve digital signal sources. Konbini has an estimated audience of 3,542,879 people in France.
The average Konbini fan in France is 31.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Love & Sex, Snapped, Christmas Gift, with strongest over-indexing on Love & Sex (671.65× the country average).
Demographically, the Konbini audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Konbini fan in France is balanced, around 31.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Konbini profile in France.
47.4% are female, 52.6% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 31.3 |
| Estimated audience size | 3,542,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Konbini audience comes from France.
| Country | Share |
|---|---|
| France | 64.5% |
| Italy | 6.0% |
| Belgium | 4.2% |
Where the Konbini audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 2.04× | |
| 02 | Occitanie | ~400K | 1.18× | |
| 03 | Pays de la Loire | ~200K | 1.09× | |
| 04 | Nouvelle-Aquitaine | ~300K | 1.08× | |
| 05 | Brittany | ~200K | 1.05× | |
| 06 | Auvergne-Rhône-Alpes | ~400K | 1.04× | |
| 07 | Provence-Alpes-Côte d'Azur | ~300K | 0.95× | |
| 08 | Normandy | ~200K | 0.90× | |
| 09 | Hauts-de-France | ~300K | 0.82× | |
| 10 | Centre-Val de Loire | ~100K | 0.81× | |
| 11 | Grand Est | ~200K | 0.78× | |
| 12 | Bourgogne-Franche-Comté | ~100K | 0.78× | |
| 13 | Corsica | ~10K | 0.70× |
The strongest cross-interests of the Konbini audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 671.65× | ||
| 02 | Selfridges | Shopping | 296.99× | ||
| 03 | Christmas Gift | Kids & Family | 39.53× | ||
| 04 | Plants vs. Zombies | Games | 34.88× | ||
| 05 | Christmas tree | Kids & Family | 30.69× | ||
| 06 | Broadcasting of sports events | Movies & TV | 26.33× | ||
| 07 | Snapped | Movies & TV | 20.00× | ||
| 08 | Wayne Rooney | Sports | 20.00× | ||
| 09 | Girl power | Politics & Society | 16.48× | ||
| 10 | Zoom lens | Technology & Electronics | 12.84× | ||
| 11 | Breast Cancer awareness | Health | 12.48× | ||
| 12 | Dentistry | Business & Career | 11.40× | ||
| 13 | Kitchen garden | Home & Garden | 10.72× | ||
| 14 | Sustainable products | Politics & Society | 10.00× | ||
| 15 | Single-lens reflex camera | Technology & Electronics | 9.44× | ||
| 16 | Hormone | Health | 9.42× | ||
| 17 | Improvisation | Music & Radio | 4.27× | ||
| 18 | Permanent residency | Business & Career | 4.10× | ||
| 19 | Vueling | Travel & Leisure | 3.54× | ||
| 20 | Instant Gaming | Games | 3.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.61× | |
| Patriotism | CONSERVATISM | 1.26× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Travelling | THRILL | 0.76× | |
| Quality Awareness | PREMIUM | 0.76× |
Konbini has an estimated audience of 3,542,879 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
47.4% of Konbini fans are female, 52.6% are male, with an average age of 31.3 years.
Konbini fans show strongest brand affinity for Love & Sex (671.65×), Snapped (20×), and Christmas Gift (39.53×) over the country average.
Konbini fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~400K), and Occitanie (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Konbini itself, the audience over-indexes on Snapped (20×), Christmas Gift (39.53×), Broadcasting of sports events (26.33×), and Christmas tree (30.69×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Konbini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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