A data profile of the people who buy, follow and care about Marketing buzz in France — modelled from more than twelve digital signal sources. Marketing buzz has an estimated audience of 4,078,442 people in France.
Marketing buzz has an estimated audience of 4,078,442 people in France. 57.0% are female, 43.0% are male, average age 38.4. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Broadcasting of sports events, Christmas tree.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (180.05× the country average).
Demographically, the Marketing buzz audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Mindfulness, Indulgence.
The typical Marketing buzz fan in France is more female, around 38.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Marketing buzz profile in France.
57.0% are female, 43.0% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 38.4 |
| Estimated audience size | 4,078,442 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 23% |
of the worldwide Marketing buzz audience comes from France.
| Country | Share |
|---|---|
| France | 51.5% |
| Canada | 5.6% |
| Belgium | 5.2% |
The strongest cross-interests of the Marketing buzz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 221.44× | ||
| 02 | Love & Sex | Kids & Family | 180.05× | ||
| 03 | Christmas Gift | Kids & Family | 38.90× | ||
| 04 | Christmas tree | Kids & Family | 24.22× | ||
| 05 | Broadcasting of sports events | Movies & TV | 21.68× | ||
| 06 | Shania Twain | Music & Radio | 20.00× | ||
| 07 | Billy Joel | Music & Radio | 20.00× | ||
| 08 | Myspace | Internet & Social Media | 20.00× | ||
| 09 | Winx Club | Movies & TV | 20.00× | ||
| 10 | Kitchen garden | Home & Garden | 17.82× | ||
| 11 | Zoom lens | Technology & Electronics | 17.61× | ||
| 12 | Dentistry | Business & Career | 14.68× | ||
| 13 | Breast Cancer awareness | Health | 13.99× | ||
| 14 | Hormone | Health | 13.74× | ||
| 15 | Girl power | Politics & Society | 10.62× | ||
| 16 | Psoriasis Awareness | Health | 9.22× | ||
| 17 | Improvisation | Music & Radio | 7.00× | ||
| 18 | Real property | Home & Garden | 2.56× | ||
| 19 | Indeed.com | Business & Career | 2.45× | ||
| 20 | Internet & Social Media | 2.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.18× | |
| Indulgence | JOY | 1.34× | |
| Spirituality | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Community Orientation | OPEN | 0.73× | |
| Sustainability | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Marketing buzz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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