A data profile of the people who buy, follow and care about Monday in France — modelled from more than twelve digital signal sources. Monday has an estimated audience of 3,143,293 people in France.
Monday has an estimated audience of 3,143,293 people in France. 61.7% are female, 38.3% are male, average age 41.4. Top brand affinities: Love & Sex, Amanda Seyfried, Christmas Gift, Kitchen garden, Broadcasting of sports events.
Top brand affinities include Love & Sex, Amanda Seyfried, Christmas Gift, with strongest over-indexing on Love & Sex (153.87× the country average).
Demographically, the Monday audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Monday fan in France is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Monday profile in France.
61.7% are female, 38.3% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 41.4 |
| Estimated audience size | 3,143,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Monday audience comes from France.
| Country | Share |
|---|---|
| United States | 21.6% |
| France | 11.1% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Monday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 153.87× | ||
| 02 | Selfridges | Shopping | 107.41× | ||
| 03 | New Amsterdam | Movies & TV | 20.00× | ||
| 04 | DreamWorks | Movies & TV | 20.00× | ||
| 05 | Christmas Gift | Kids & Family | 18.80× | ||
| 06 | Ashley Benson | Movies & TV | 16.16× | ||
| 07 | Amanda Seyfried | Movies & TV | 14.41× | ||
| 08 | Christmas tree | Kids & Family | 13.88× | ||
| 09 | Zoom lens | Technology & Electronics | 11.18× | ||
| 10 | Kitchen garden | Home & Garden | 10.86× | ||
| 11 | Broadcasting of sports events | Movies & TV | 10.51× | ||
| 12 | Breast Cancer awareness | Health | 8.35× | ||
| 13 | Hormone | Health | 8.24× | ||
| 14 | Dentistry | Business & Career | 7.90× | ||
| 15 | Girl power | Politics & Society | 6.41× | ||
| 16 | Zoom! | Business & Career | 6.33× | ||
| 17 | Passive income | Business & Career | 6.02× | ||
| 18 | Google Flights | Travel & Leisure | 5.01× | ||
| 19 | Victor Hugo | Politics & Society | 3.25× | ||
| 20 | Real property | Home & Garden | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.69× | |
| Community Orientation | OPEN | 1.58× | |
| Indulgence | JOY | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.88× | |
| Extroversion | THRILL | 0.92× | |
| Pet Ownership | JOY | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Monday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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