Rascasse Audience Intelligence

Monday Audience in Germany

A data profile of the people who buy, follow and care about Monday in Germany — modelled from more than twelve digital signal sources. Monday has an estimated audience of 383,120 people in Germany.

#5408among Topic in Germany#744in Home & Garden

The average Monday fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Transfermarkt, Sam Neill, Suzi Quatro, with strongest over-indexing on Transfermarkt (3.48× the country average).

Demographically, the Monday audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Travelling, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Monday fan in Germany is more female, around 37.5 years old, with strong Travelling tendencies and a notable affinity for Transfermarkt.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monday profile in Germany.

Audience size
383K
in Germany
Gender
66.6%♀
33.4% male
Age
37.5
average years
Country rank
#14515
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monday fans

66.6% are female, 33.4% are male, average age 37.5.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Monday audience in Germany
MetricValue
Female66.6%
Male33.4%
Average age37.5
Estimated audience size383,120
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Monday audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3920%
40-4922%
50+14%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Monday audience comes from Germany.

Worldwide audience distribution share by country for Monday
CountryShare
United States21.6%
France11.1%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monday audience in Germany is strongest.

Fig. 05

Top regions by affinity

Monday fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.83×
02Hamburg~10K1.59×
03Bayern~80K1.22×
04Hessen~30K1.20×
05Baden-Württemberg~60K1.17×
06Nordrhein-Westfalen~90K1.09×
07Bremen~4K1.09×
08Schleswig-Holstein~10K0.97×
09Rheinland-Pfalz~20K0.92×
10Saarland~4K0.83×
11Niedersachsen~30K0.81×
12Brandenburg~10K0.81×
13Sachsen~10K0.77×
14Mecklenburg-Vorpommern~5K0.74×
15Thüringen~7K0.72×
16Sachsen-Anhalt~7K0.69×
Fig. 06

Affinity by region

Affinity by region — Monday, Germany
0.69×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monday audience
#·InterestCategoryAffinity×
01Sam NeillMovies & TV11.19×
02Dan StevensMovies & TV11.19×
03Once upon a timeMovies & TV11.19×
04Patti SmithMusic & Radio11.19×
05Suzi QuatroMusic & Radio8.08×
06Kate BushMusic & Radio7.65×
07Travel literatureTravel & Leisure7.10×
08BeckMusic & Radio6.08×
09Cameron DiazMovies & TV5.60×
10Cillian MurphyMovies & TV5.25×
11LuckHealth4.52×
12Bonnie TylerMusic & Radio3.90×
13Dieter BohlenMusic & Radio3.69×
14AllgäuTravel & Leisure3.51×
15TransfermarktSports3.48×
16Eurovision Song ContestMusic & Radio3.24×
17VolunteeringPolitics & Society2.35×
18TagesschauMovies & TV1.93×
19Netto Marken-DiscountShopping1.83×
20Müller (company)Food & Beverages1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monday audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.70×
Need for SecurityCONSERVATISM1.32×
Design AffinityPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monday audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.95×
ExtroversionTHRILL0.98×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monday have in Germany?

Monday has an estimated audience of 383,120 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Monday fans?

66.6% of Monday fans are female, 33.4% are male, with an average age of 37.5 years.

03

Which brands do Monday fans like most?

Monday fans show strongest brand affinity for Transfermarkt (3.48×), Sam Neill (11.19×), and Suzi Quatro (8.08×) over the country average.

04

Where do Monday fans live in Germany?

Monday fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Monday fans also like?

Beyond Monday itself, the audience over-indexes on Sam Neill (11.19×), Suzi Quatro (8.08×), Tagesschau (1.93×), and Dieter Bohlen (3.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Monday audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Monday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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