A data profile of the people who buy, follow and care about Pyrenees in France — modelled from more than twelve digital signal sources. Pyrenees has an estimated audience of 2,662,756 people in France.
The average Pyrenees fan in France is 46.7 years old, balanced, and lives primarily in Nouvelle-Aquitaine.
The audience is concentrated in Nouvelle-Aquitaine, Occitanie, Île-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (226.18× the country average).
Demographically, the Pyrenees audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Pyrenees fan in France is balanced, around 46.7 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Pyrenees profile in France.
51.6% are female, 48.4% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 46.7 |
| Estimated audience size | 2,662,756 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 40% |
Where the Pyrenees audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Occitanie | ~500K | 2.36× | |
| 02 | Nouvelle-Aquitaine | ~500K | 2.35× | |
| 03 | Île-de-France | ~500K | 1.05× | |
| 04 | Pays de la Loire | ~200K | 1.03× | |
| 05 | Brittany | ~100K | 0.99× | |
| 06 | Auvergne-Rhône-Alpes | ~300K | 0.86× | |
| 07 | Provence-Alpes-Côte d'Azur | ~200K | 0.79× | |
| 08 | Corsica | ~10K | 0.79× | |
| 09 | Centre-Val de Loire | ~80K | 0.75× | |
| 10 | Grand Est | ~100K | 0.67× | |
| 11 | Normandy | ~90K | 0.67× | |
| 12 | Bourgogne-Franche-Comté | ~70K | 0.67× | |
| 13 | Hauts-de-France | ~100K | 0.62× |
The strongest cross-interests of the Pyrenees audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 226.18× | ||
| 02 | Selfridges | Shopping | 224.70× | ||
| 03 | Christmas Gift | Kids & Family | 39.52× | ||
| 04 | Christmas tree | Kids & Family | 25.88× | ||
| 05 | Kitchen garden | Home & Garden | 21.40× | ||
| 06 | Broadcasting of sports events | Movies & TV | 19.86× | ||
| 07 | Zoom lens | Technology & Electronics | 18.96× | ||
| 08 | Breast Cancer awareness | Health | 17.47× | ||
| 09 | Hormone | Health | 13.85× | ||
| 10 | Dentistry | Business & Career | 13.74× | ||
| 11 | Girl power | Politics & Society | 12.16× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 11.61× | ||
| 13 | Sustainable products | Politics & Society | 8.38× | ||
| 14 | Burnout (psychology) | Health | 8.09× | ||
| 15 | Improvisation | Music & Radio | 5.30× | ||
| 16 | Permanent residency | Business & Career | 4.32× | ||
| 17 | Volotea | Travel & Leisure | 3.71× | ||
| 18 | Innovation | Business & Career | 2.11× | ||
| 19 | Real property | Home & Garden | 2.03× | ||
| 20 | Tour de France | Sports | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.16× | |
| Spirituality | BALANCE | 1.35× | |
| Early Adopter Mentality | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.68× | |
| DIY Mentality | THRILL | 0.82× | |
| Family Orientation | CONSERVATISM | 0.89× |
Pyrenees has an estimated audience of 2,662,756 people in France, concentrated in Nouvelle-Aquitaine and Occitanie.
51.6% of Pyrenees fans are female, 48.4% are male, with an average age of 46.7 years.
Pyrenees fans show strongest brand affinity for Love & Sex (226.18×), Christmas Gift (39.52×), and Kitchen garden (21.4×) over the country average.
Pyrenees fans in France are most concentrated in Nouvelle-Aquitaine (reach ~500K), Occitanie (reach ~500K), and Île-de-France (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pyrenees itself, the audience over-indexes on Christmas Gift (39.52×), Kitchen garden (21.4×), Broadcasting of sports events (19.86×), and Christmas tree (25.88×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Pyrenees. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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