A data profile of the people who buy, follow and care about Vanity Fair (magazine) in France — modelled from more than twelve digital signal sources. Vanity Fair (magazine) has an estimated audience of 2,356,050 people in France.
The average Vanity Fair (magazine) fan in France is 41.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Primark, La Redoute, Sephora, with strongest over-indexing on Primark (1.87× the country average).
Demographically, the Vanity Fair (magazine) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Vanity Fair (magazine) fan in France is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Primark.
The key figures that characterise the Vanity Fair (magazine) profile in France.
70.4% are female, 29.6% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 41.0 |
| Estimated audience size | 2,356,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Vanity Fair (magazine) audience comes from France.
| Country | Share |
|---|---|
| United States | 36.4% |
| Italy | 25.0% |
| Spain | 13.5% |
Where the Vanity Fair (magazine) audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~30K | 1.71× | |
| 02 | Provence-Alpes-Côte d'Azur | ~8K | 1.28× | |
| 03 | Corsica | <1K | 1.19× | |
| 04 | Nouvelle-Aquitaine | ~9K | 1.13× | |
| 05 | Occitanie | ~8K | 1.02× | |
| 06 | Brittany | ~4K | 1.02× | |
| 07 | Normandy | ~4K | 0.99× | |
| 08 | Centre-Val de Loire | ~3K | 0.96× | |
| 09 | Auvergne-Rhône-Alpes | ~9K | 0.88× | |
| 10 | Bourgogne-Franche-Comté | ~3K | 0.79× | |
| 11 | Pays de la Loire | ~4K | 0.78× | |
| 12 | Grand Est | ~5K | 0.76× | |
| 13 | Hauts-de-France | ~4K | 0.50× |
The strongest cross-interests of the Vanity Fair (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | sandro | Fashion & Accessoires | 2.47× | ||
| 02 | Pimkie | Shopping | 2.28× | ||
| 03 | Claudie Pierlot | Fashion & Accessoires | 2.04× | ||
| 04 | Decoration | Home & Garden | 1.95× | ||
| 05 | Architecture & Design | Business & Career | 1.95× | ||
| 06 | Dog lovers | Pets & Animals | 1.93× | ||
| 07 | Primark | Shopping | 1.87× | ||
| 08 | Maisons du Monde | Home & Garden | 1.86× | ||
| 09 | vertbaudet | Fashion & Accessoires | 1.85× | ||
| 10 | Stradivarius | Shopping | 1.85× | ||
| 11 | Home Interior Design | Home & Garden | 1.81× | ||
| 12 | Home Design | Home & Garden | 1.79× | ||
| 13 | Le Bon Marché | Shopping | 1.71× | ||
| 14 | Hermès | Fashion & Accessoires | 1.67× | ||
| 15 | Zara | Shopping | 1.66× | ||
| 16 | Deco | Home & Garden | 1.63× | ||
| 17 | Sephora | Shopping | 1.60× | ||
| 18 | Louis Vuitton | Fashion & Accessoires | 1.60× | ||
| 19 | La Redoute | Shopping | 1.58× | ||
| 20 | Vintage clothing | Fashion & Accessoires | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.26× | |
| Individualism | JOY | 1.11× | |
| Luxury Orientation | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| Risk Appetite | THRILL | 0.77× | |
| Spirituality | BALANCE | 0.79× |
Vanity Fair (magazine) has an estimated audience of 2,356,050 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
70.4% of Vanity Fair (magazine) fans are female, 29.6% are male, with an average age of 41.0 years.
Vanity Fair (magazine) fans show strongest brand affinity for Primark (1.87×), La Redoute (1.58×), and Sephora (1.6×) over the country average.
Vanity Fair (magazine) fans in France are most concentrated in Île-de-France (reach ~30K), Auvergne-Rhône-Alpes (reach ~9K), and Nouvelle-Aquitaine (reach ~9K). These three regions account for the largest share of the active audience.
Beyond Vanity Fair (magazine) itself, the audience over-indexes on La Redoute (1.58×), Sephora (1.6×), Deco (1.63×), and Decoration (1.95×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Vanity Fair (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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