Rascasse Audience Intelligence

Vanity Fair (magazine) Audience in France

A data profile of the people who buy, follow and care about Vanity Fair (magazine) in France — modelled from more than twelve digital signal sources. Vanity Fair (magazine) has an estimated audience of 2,356,050 people in France.

The average Vanity Fair (magazine) fan in France is 41.0 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.

Top brand affinities include Primark, La Redoute, Sephora, with strongest over-indexing on Primark (1.87× the country average).

Demographically, the Vanity Fair (magazine) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Vanity Fair (magazine) fan in France is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for Primark.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vanity Fair (magazine) profile in France.

Audience size
2.4M
in France
Gender
70.4%
29.6% male
Age
41.0
average years
Country rank
#1935
Website / Newspaper / Magazine in France
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Vanity Fair (magazine)

70.4% are female, 29.6% are male, average age 41.0.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Vanity Fair (magazine) audience in France
MetricValue
Female70.4%
Male29.6%
Average age41.0
Estimated audience size2,356,050
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Vanity Fair (magazine) audience in France
Age bracketShare%
16-1913%
20-2921%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Vanity Fair (magazine) audience comes from France.

Worldwide audience distribution share by country for Vanity Fair (magazine)
CountryShare
United States36.4%
Italy25.0%
Spain13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vanity Fair (magazine) audience in France is strongest.

Fig. 05

Top regions by affinity

Vanity Fair (magazine) fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~30K1.71×
02Provence-Alpes-Côte d'Azur~8K1.28×
03Corsica<1K1.19×
04Nouvelle-Aquitaine~9K1.13×
05Occitanie~8K1.02×
06Brittany~4K1.02×
07Normandy~4K0.99×
08Centre-Val de Loire~3K0.96×
09Auvergne-Rhône-Alpes~9K0.88×
10Bourgogne-Franche-Comté~3K0.79×
11Pays de la Loire~4K0.78×
12Grand Est~5K0.76×
13Hauts-de-France~4K0.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vanity Fair (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vanity Fair (magazine) audience
#·InterestCategoryAffinity×
01sandroFashion & Accessoires2.47×
02PimkieShopping2.28×
03Claudie PierlotFashion & Accessoires2.04×
04DecorationHome & Garden1.95×
05Architecture & DesignBusiness & Career1.95×
06Dog loversPets & Animals1.93×
07PrimarkShopping1.87×
08Maisons du MondeHome & Garden1.86×
09vertbaudetFashion & Accessoires1.85×
10StradivariusShopping1.85×
11Home Interior DesignHome & Garden1.81×
12Home DesignHome & Garden1.79×
13Le Bon MarchéShopping1.71×
14HermèsFashion & Accessoires1.67×
15ZaraShopping1.66×
16DecoHome & Garden1.63×
17SephoraShopping1.60×
18Louis VuittonFashion & Accessoires1.60×
19La RedouteShopping1.58×
20Vintage clothingFashion & Accessoires1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vanity Fair (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Vanity Fair (magazine) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.26×
IndividualismJOY1.11×
Luxury OrientationPREMIUM1.04×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Vanity Fair (magazine) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
Risk AppetiteTHRILL0.77×
SpiritualityBALANCE0.79×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Vanity Fair (magazine) have in France?

Vanity Fair (magazine) has an estimated audience of 2,356,050 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Vanity Fair (magazine) fans?

70.4% of Vanity Fair (magazine) fans are female, 29.6% are male, with an average age of 41.0 years.

03

Which brands do Vanity Fair (magazine) fans like most?

Vanity Fair (magazine) fans show strongest brand affinity for Primark (1.87×), La Redoute (1.58×), and Sephora (1.6×) over the country average.

04

Where do Vanity Fair (magazine) fans live in France?

Vanity Fair (magazine) fans in France are most concentrated in Île-de-France (reach ~30K), Auvergne-Rhône-Alpes (reach ~9K), and Nouvelle-Aquitaine (reach ~9K). These three regions account for the largest share of the active audience.

05

What other brands do Vanity Fair (magazine) fans also like?

Beyond Vanity Fair (magazine) itself, the audience over-indexes on La Redoute (1.58×), Sephora (1.6×), Deco (1.63×), and Decoration (1.95×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Vanity Fair (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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