A data profile of the people who buy, follow and care about North West England in United Kingdom — modelled from more than twelve digital signal sources. North West England has an estimated audience of 6,830,316 people in United Kingdom.
The average North West England fan in United Kingdom is 41.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, North West.
Top brand affinities include Everton F.C., Mohamed Salah, Stadium, with strongest over-indexing on Everton F.C. (2.24× the country average).
Demographically, the North West England audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical North West England fan in United Kingdom is more female, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Everton F.C..
The key figures that characterise the North West England profile in United Kingdom.
58.4% are female, 41.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 41.7 |
| Estimated audience size | 6,830,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide North West England audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 60.7% |
| United States | 19.2% |
| Australia | 2.3% |
Where the North West England audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 2.02× | |
| 02 | England | ~5M | 1.60× | |
| 03 | West Midlands | ~300K | 1.16× | |
| 04 | North West | ~800K | 1.14× | |
| 05 | North East | ~300K | 1.06× | |
| 06 | Wales | ~400K | 1.02× | |
| 07 | Scotland | ~500K | 0.81× | |
| 08 | Northern Ireland | ~200K | 0.81× | |
| 09 | East of England | ~500K | 0.80× | |
| 10 | East Midlands | ~400K | 0.77× | |
| 11 | South East | ~600K | 0.70× | |
| 12 | South West | ~400K | 0.65× |
The strongest cross-interests of the North West England audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | $: Fabinho | Sports | 3.01× | ||
| 02 | Leroy Sané | Sports | 2.46× | ||
| 03 | Cincinnati Reds | Sports | 2.38× | ||
| 04 | Everton F.C. | Sports | 2.24× | ||
| 05 | Mohamed Salah | Sports | 2.06× | ||
| 06 | Paul Pogba | Sports | 1.86× | ||
| 07 | D.C. United | Sports | 1.68× | ||
| 08 | Stoke City F.C. | Sports | 1.66× | ||
| 09 | New York Red Bulls | Sports | 1.60× | ||
| 10 | Stadium | Sports | 1.58× | ||
| 11 | Real Betis | Sports | 1.57× | ||
| 12 | Wheat beer | Food & Beverages | 1.57× | ||
| 13 | Chicago Blackhawks | Sports | 1.56× | ||
| 14 | Robert Lewandowski | Sports | 1.55× | ||
| 15 | Hisense | Technology & Electronics | 1.54× | ||
| 16 | FA Cup Final | Sports | 1.54× | ||
| 17 | Luc Besson | Movies & TV | 1.52× | ||
| 18 | Los Angeles FC | Sports | 1.51× | ||
| 19 | Public security | Politics & Society | 1.50× | ||
| 20 | Beach soccer | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.12× | |
| Individualism | JOY | 1.08× | |
| Tradition | CONSERVATISM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.67× | |
| Community Orientation | OPEN | 0.67× | |
| Price Sensitivity | PREMIUM | 0.69× |
North West England has an estimated audience of 6,830,316 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
58.4% of North West England fans are female, 41.6% are male, with an average age of 41.7 years.
North West England fans show strongest brand affinity for Everton F.C. (2.24×), Mohamed Salah (2.06×), and Stadium (1.58×) over the country average.
North West England fans in United Kingdom are most concentrated in England (reach ~5M), Yorkshire and the Humber (reach ~1M), and North West (reach ~800K). These three regions account for the largest share of the active audience.
Beyond North West England itself, the audience over-indexes on Mohamed Salah (2.06×), Stadium (1.58×), Stoke City F.C. (1.66×), and Public security (1.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for North West England. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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