Rascasse Audience Intelligence

North West England Audience in United States

A data profile of the people who buy, follow and care about North West England in United States — modelled from more than twelve digital signal sources. North West England has an estimated audience of 2,158,042 people in United States.

#1041among POI in United States#1059in Travel & Leisure

The average North West England fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Internet celebrity, Rail transport, Non-alcoholic beverage, with strongest over-indexing on Internet celebrity (1.96× the country average).

Demographically, the North West England audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical North West England fan in United States is more female, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for Internet celebrity.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North West England profile in United States.

Audience size
2.2M
in United States
Gender
62.1%♀
37.9% male
Age
39.4
average years
Country rank
#13423
POI in United States
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North West England fans

62.1% are female, 37.9% are male, average age 39.4.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for North West England audience in United States
MetricValue
Female62.1%
Male37.9%
Average age39.4
Estimated audience size2,158,042
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the North West England audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3919%
40-4923%
50+19%
Fig. 04

Worldwide distribution

19.2%

of the worldwide North West England audience comes from United States.

Worldwide audience distribution share by country for North West England
CountryShare
United Kingdom60.7%
United States19.2%
Australia2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North West England audience in United States is strongest.

Fig. 05

Top regions by affinity

North West England fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~6K1.38×
02Vermont~5K1.31×
03South Dakota~6K1.25×
04North Dakota~5K1.23×
05Montana~7K1.20×
06Rhode Island~8K1.11×
07Maine~8K1.10×
08West Virginia~10K1.08×
09New Hampshire~9K1.08×
10Delaware~6K1.08×
11Idaho~10K1.05×
12Hawaii~10K1.05×
13Washington, District of Columbia~7K1.03×
14New Mexico~10K1.02×
15Nebraska~10K1.02×
16Mississippi~20K1.00×
17Arkansas~20K0.98×
18Kansas~20K0.96×
19Iowa~20K0.95×
20Oklahoma~20K0.94×
21Connecticut~20K0.94×
22Kentucky~30K0.93×
23Utah~20K0.93×
24Louisiana~30K0.92×
25Oregon~20K0.92×
26Nevada~20K0.92×
27Massachusetts~40K0.90×
28Alabama~30K0.90×
29Missouri~30K0.89×
30South Carolina~30K0.89×
31Washington~40K0.88×
32Wisconsin~30K0.88×
33Minnesota~30K0.88×
34Tennessee~40K0.87×
35Indiana~30K0.87×
36Maryland~30K0.87×
37Virginia~50K0.86×
38Colorado~30K0.86×
39North Carolina~60K0.85×
40Arizona~40K0.85×
41Georgia~60K0.83×
42Michigan~50K0.83×
43New Jersey~50K0.83×
44New York~100K0.82×
45Illinois~60K0.82×
46Ohio~50K0.82×
47Pennsylvania~60K0.81×
48Florida~100K0.72×
49California~200K0.69×
50Texas~100K0.68×
Fig. 06

Affinity by region

Affinity by region — North West England, United States
0.68×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North West England audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North West England audience
#·InterestCategoryAffinity×
01Leicester City F.C.Sports5.12×
02Southampton F.C.Sports5.07×
03Mohamed SalahSports5.04×
04Crystal Palace F.C.Sports3.69×
05Aston Villa F.C.Sports3.60×
06Tottenham Hotspur F.C.Sports2.32×
07Paris Saint-GermainSports2.20×
08OtorhinolaryngologyHealth2.04×
09Internet celebrityInternet & Social Media1.96×
10Employment agencyBusiness & Career1.93×
11Internet service providerTechnology & Electronics1.92×
12Non-alcoholic beverageFood & Beverages1.80×
13Serena WilliamsSports1.66×
14Ryan GoslingMovies & TV1.64×
15ButcherFood & Beverages1.60×
16Rail transportTravel & Leisure1.58×
17Career developmentBusiness & Career1.58×
18Employment websiteBusiness & Career1.58×
19Private equityBusiness & Career1.54×
20FanaticsFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North West England audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North West England audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.56×
Community OrientationOPEN1.33×
IndividualismJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North West England audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
Social Media UsageJOY0.69×
Sports ActivityPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North West England have in United States?

North West England has an estimated audience of 2,158,042 people in United States, concentrated in California and Texas.

02

What is the gender split and age of North West England fans?

62.1% of North West England fans are female, 37.9% are male, with an average age of 39.4 years.

03

Which brands do North West England fans like most?

North West England fans show strongest brand affinity for Internet celebrity (1.96×), Rail transport (1.58×), and Non-alcoholic beverage (1.8×) over the country average.

04

Where do North West England fans live in United States?

North West England fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do North West England fans also like?

Beyond North West England itself, the audience over-indexes on Rail transport (1.58×), Non-alcoholic beverage (1.8×), Career development (1.58×), and Employment agency (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See North West England audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for North West England. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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