A data profile of the people who buy, follow and care about Saul "Canelo" Alvarez in United Kingdom — modelled from more than twelve digital signal sources. Saul "Canelo" Alvarez has an estimated audience of 69,664 people in United Kingdom.
The average Saul "Canelo" Alvarez fan in United Kingdom is 21.9 years old, more male, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Boxing, Toronto Raptors, Lacrosse, with strongest over-indexing on Boxing (13.2× the country average).
Demographically, the Saul "Canelo" Alvarez audience skews more male with an average age of 21.9, and over-indexes on personality traits such as Sports Activity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Saul "Canelo" Alvarez fan in United Kingdom is more male, around 21.9 years old, with strong Sports Activity tendencies and a notable affinity for Boxing.
The key figures that characterise the Saul "Canelo" Alvarez profile in United Kingdom.
0.0% are female, 100.0% are male, average age 21.9.
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 21.9 |
| Estimated audience size | 69,664 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 71% | |
| 20-29 | 29% | |
| 30-39 | 0% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Saul "Canelo" Alvarez audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 77.5% |
| Indonesia | 4.0% |
| United Kingdom | 3.6% |
Where the Saul "Canelo" Alvarez audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~3K | 1.24× | |
| 02 | Wales | ~4K | 1.05× | |
| 03 | Scotland | ~7K | 0.98× | |
| 04 | England | ~50K | 0.68× |
The strongest cross-interests of the Saul "Canelo" Alvarez audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lacrosse | Sports | 43.78× | ||
| 02 | Toronto Raptors | Sports | 42.25× | ||
| 03 | Dallas Cowboys | Sports | 37.62× | ||
| 04 | Philadelphia 76ers | Sports | 27.07× | ||
| 05 | Dallas Mavericks | Sports | 22.84× | ||
| 06 | New York Knicks | Sports | 22.00× | ||
| 07 | New England Patriots | Sports | 21.47× | ||
| 08 | Atlanta Hawks | Sports | 21.08× | ||
| 09 | Cleveland Cavaliers | Sports | 18.67× | ||
| 10 | Ronda Rousey | Sports | 18.40× | ||
| 11 | Portland Trail Blazers | Sports | 17.63× | ||
| 12 | Oklahoma City Thunder | Sports | 17.13× | ||
| 13 | Houston Rockets | Sports | 15.79× | ||
| 14 | Boxing | Sports | 13.20× | ||
| 15 | Jason Statham | Movies & TV | 13.14× | ||
| 16 | Ligue 1 | Sports | 9.73× | ||
| 17 | Crystal Palace F.C. | Sports | 7.61× | ||
| 18 | Ultimate Fighting Championship | Sports | 4.22× | ||
| 19 | Breaking news | Movies & TV | 3.18× | ||
| 20 | FIFA World Cup | Sports | 3.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.47× | |
| Pet Ownership | JOY | 1.13× | |
| Social Media Usage | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.16× | |
| DIY Mentality | THRILL | 0.28× | |
| Design Affinity | PREMIUM | 0.40× |
Saul "Canelo" Alvarez has an estimated audience of 69,664 people in United Kingdom, concentrated in England and Scotland.
0.0% of Saul "Canelo" Alvarez fans are female, 100.0% are male, with an average age of 21.9 years.
Saul "Canelo" Alvarez fans show strongest brand affinity for Boxing (13.2×), Toronto Raptors (42.25×), and Lacrosse (43.78×) over the country average.
Saul "Canelo" Alvarez fans in United Kingdom are most concentrated in England (reach ~50K), Scotland (reach ~7K), and Wales (reach ~4K). These three regions account for the largest share of the active audience.
Beyond Saul "Canelo" Alvarez itself, the audience over-indexes on Toronto Raptors (42.25×), Lacrosse (43.78×), Dallas Cowboys (37.62×), and Jason Statham (13.14×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Saul "Canelo" Alvarez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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