A data profile of the people who buy, follow and care about Archipelago in Indonesia — modelled from more than twelve digital signal sources. Archipelago has an estimated audience of 7,029,388 people in Indonesia.
Archipelago has an estimated audience of 7,029,388 people in Indonesia. 45.5% are female, 54.5% are male, average age 32.3. Top brand affinities: Subcompact car.
Top brand affinities include Subcompact car, with strongest over-indexing on Subcompact car (1.84× the country average).
Demographically, the Archipelago audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The typical Archipelago fan in Indonesia is balanced, around 32.3 years old, with strong Spirituality tendencies and a notable affinity for Subcompact car.
The key figures that characterise the Archipelago profile in Indonesia.
45.5% are female, 54.5% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 32.3 |
| Estimated audience size | 7,029,388 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 31% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Archipelago audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 22.4% |
| Philippines | 17.9% |
| United States | 12.0% |
The strongest cross-interests of the Archipelago audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Subcompact car | Cars & Mobility | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.09× | |
| Risk Appetite | THRILL | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.87× | |
| Spirituality | BALANCE | 1.09× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Archipelago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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