Archipelago Audience in United States

Archipelago logo

Archipelago has an estimated audience of 3,784,853 people in United States. 59.3% are female, 40.7% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Historic site, Mathcore, Google Home.

The average Archipelago fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Historic site, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Archipelago audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Archipelago fans

Demographic split for Archipelago audience in United States
MetricValue
Female59.3%
Male40.7%
Average age40.0
Estimated audience size3,784,853

Audience persona

The typical Archipelago fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Archipelago in United States
RegionReachAffinity
California414,6691×
Texas369,8671.14×
Florida237,1300.93×
New York215,6801.02×
Washington188,1162.48×
Pennsylvania124,1360.97×
Illinois114,6360.91×
Georgia104,8900.9×
Ohio103,1360.88×
North Carolina103,0350.9×
Virginia101,3331.1×
Michigan94,4760.95×
New Jersey85,3100.89×
Massachusetts82,5011.11×
Colorado67,9321.14×
Tennessee67,4480.89×
Arizona64,9030.84×
Indiana62,4100.9×
Maryland59,5420.91×
Missouri58,8380.96×
Minnesota55,5811.02×
South Carolina52,4390.92×
Wisconsin52,1290.92×
Alabama50,5770.96×
Oregon49,5851.14×
Louisiana46,7410.96×
Oklahoma42,3681.01×
Kentucky41,3130.87×
Connecticut39,6061.04×
Utah39,1141.15×
Kansas30,2971.02×
Nevada28,2020.77×
Iowa28,0230.9×
Arkansas25,4360.82×
Hawaii24,7631.52×
Mississippi23,9200.77×
Maine20,5831.52×
Idaho19,4471.02×
Nebraska17,3350.91×
New Hampshire15,9991.07×
West Virginia14,0220.8×
New Mexico13,6450.72×
Washington, District of Columbia13,3311.17×
Rhode Island11,1360.92×
Montana9,6970.92×
Alaska9,5831.18×
Delaware7,8500.75×
South Dakota7,0440.81×
Vermont6,9561.05×
North Dakota6,9140.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Archipelago audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵12.66×Movies & TV
Historic site11.56×Arts & Culture
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Urban Outfitters3.2×Shopping
Nationality3.54×Politics & Society
Meals on Wheels8.35×Food & Beverages
Natural rubber2.39×Cars & Mobility
Progressive rock2.31×Music & Radio
The Historian16.48×Literature
Halsey, Oregon8.68×Travel & Leisure
Bank account2.26×Business & Career
JDSU2.67×Business & Career
Eurail16.57×Cars & Mobility
Kendra Scott2.09×Fashion & Accessoires
Home staging3.72×Home & Garden
The Journey (1959 film)12.66×Movies & TV
Canis6.44×Pets & Animals
Carnival of Souls12.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Archipelago audience
TraitClusterScore
PatriotismCONSERVATISM3.14
LGBTQ+ IdentityOPEN2.33
TravellingTHRILL2.06
SpiritualityBALANCE1.65
Luxury OrientationPREMIUM1.6
Sports ActivityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Archipelago
CountryShare
Indonesia22.4%
Philippines17.9%
United States12.0%

See Archipelago audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Archipelago have in United States?

Archipelago has an estimated audience of 3,784,853 people in United States, concentrated in California and Texas.

What is the gender split and age of Archipelago fans?

59.3% of Archipelago fans are female, 40.7% are male, with an average age of 40.0 years.

Which brands do Archipelago fans like most?

Archipelago fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (12.66×), and Historic site (11.56×) over the country average.

Where do Archipelago fans live in United States?

Archipelago fans in United States are most concentrated in California (reach 414,669), Texas (reach 369,867), and Florida (reach 237,130). These three regions account for the largest share of the active audience.

What other brands do Archipelago fans also like?

Beyond Archipelago itself, the audience over-indexes on Lulu 黃路梓茵 (12.66×), Historic site (11.56×), Mathcore (18.06×), and Google Home (11.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Archipelago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.