Rascasse Audience Intelligence

Archipelago Audience in United States

A data profile of the people who buy, follow and care about Archipelago in United States — modelled from more than twelve digital signal sources. Archipelago has an estimated audience of 3,784,853 people in United States.

#4460among Topic in United States#691in Travel & Leisure

The average Archipelago fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Antique car, Kiernan Shipka, with strongest over-indexing on Google Maps (7.25× the country average).

Demographically, the Archipelago audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Archipelago fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Archipelago profile in United States.

Audience size
3.8M
in United States
Gender
59.3%♀
40.7% male
Age
40.0
average years
Country rank
#8421
Topic in United States
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Archipelago fans

59.3% are female, 40.7% are male, average age 40.0.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Archipelago audience in United States
MetricValue
Female59.3%
Male40.7%
Average age40.0
Estimated audience size3,784,853
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Archipelago audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4922%
50+21%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Archipelago audience comes from United States.

Worldwide audience distribution share by country for Archipelago
CountryShare
Indonesia22.4%
Philippines17.9%
United States12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Archipelago audience in United States is strongest.

Fig. 05

Top regions by affinity

Archipelago fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K2.59×
02Maine~20K1.47×
03Hawaii~20K1.39×
04Alaska~10K1.28×
05Utah~40K1.17×
06Texas~400K1.13×
07Oregon~50K1.13×
08Kansas~30K1.11×
09Idaho~20K1.09×
10Vermont~7K1.09×
11Virginia~100K1.06×
12Colorado~60K1.06×
13Washington, District of Columbia~10K1.06×
14New Hampshire~20K1.05×
15Oklahoma~40K1.04×
16Connecticut~40K1.04×
17Massachusetts~80K1.03×
18Minnesota~60K1.02×
19Missouri~60K1.01×
20North Dakota~8K1.01×
21Pennsylvania~100K1.00×
22South Dakota~9K0.99×
23Nebraska~20K0.97×
24Rhode Island~10K0.97×
25Louisiana~50K0.96×
26Montana~10K0.96×
27Wisconsin~50K0.94×
28California~400K0.93×
29Michigan~90K0.93×
30Indiana~60K0.93×
31South Carolina~50K0.93×
32Alabama~50K0.93×
33New York~200K0.92×
34West Virginia~20K0.92×
35Kentucky~40K0.91×
36Maryland~60K0.89×
37North Carolina~100K0.88×
38Iowa~30K0.88×
39Illinois~100K0.87×
40Ohio~100K0.87×
41Florida~200K0.86×
42Georgia~100K0.86×
43Tennessee~70K0.86×
44Arkansas~30K0.83×
45New Jersey~80K0.81×
46Arizona~60K0.81×
47Mississippi~20K0.79×
48Nevada~30K0.77×
49Delaware~8K0.77×
50New Mexico~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Archipelago, United States
0.74×1.00×2.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Archipelago audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Archipelago audience
#·InterestCategoryAffinity×
01CougarKids & Family12.66×
02RonaldinhoSports12.66×
03Compact sport utility vehicleCars & Mobility12.66×
04Chevy TrucksCars & Mobility12.66×
05Steffi GrafSports12.66×
06Zinedine ZidaneSports12.66×
07Kiernan ShipkaMovies & TV12.64×
08Christoph WaltzMovies & TV11.82×
09PopsicleFood & Beverages10.27×
10Crazy, Stupid, Love.Movies & TV8.54×
11Antique carCars & Mobility8.52×
12World Heritage SitePolitics & Society8.37×
13Google MapsInternet & Social Media7.25×
14Auto showCars & Mobility5.67×
15CarcareCars & Mobility5.60×
16HatchbackCars & Mobility5.27×
17Web serverTechnology & Electronics4.48×
18Enterprise Rent-A-CarCars & Mobility3.92×
19RadioTechnology & Electronics2.46×
20Las VegasTravel & Leisure2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Archipelago audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Archipelago audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.60×
TravellingTHRILL2.01×
SpiritualityBALANCE1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Archipelago audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
Family OrientationCONSERVATISM0.86×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Archipelago have in United States?

Archipelago has an estimated audience of 3,784,853 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Archipelago fans?

59.3% of Archipelago fans are female, 40.7% are male, with an average age of 40.0 years.

03

Which brands do Archipelago fans like most?

Archipelago fans show strongest brand affinity for Google Maps (7.25×), Antique car (8.52×), and Kiernan Shipka (12.64×) over the country average.

04

Where do Archipelago fans live in United States?

Archipelago fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Archipelago fans also like?

Beyond Archipelago itself, the audience over-indexes on Antique car (8.52×), Kiernan Shipka (12.64×), Enterprise Rent-A-Car (3.92×), and Christoph Waltz (11.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Archipelago audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Archipelago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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