Archipelago Audience in United States

Archipelago logo

Archipelago has an estimated audience of 3,784,853 people in United States. 59.3% are female, 40.7% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, Google Maps, Enterprise Rent-A-Car.

The average Archipelago fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Archipelago audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Archipelago fans

Demographic split for Archipelago audience in United States
MetricValue
Female59.3%
Male40.7%
Average age40.0
Estimated audience size3,784,853

Audience persona

The typical Archipelago fan in United States is more female, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Archipelago in United States
RegionReachAffinity
California414,6691×
Texas369,8671.14×
Florida237,1300.93×
New York215,6801.02×
Washington188,1162.48×
Pennsylvania124,1360.97×
Illinois114,6360.91×
Georgia104,8900.9×
Ohio103,1360.88×
North Carolina103,0350.9×
Virginia101,3331.1×
Michigan94,4760.95×
New Jersey85,3100.89×
Massachusetts82,5011.11×
Colorado67,9321.14×
Tennessee67,4480.89×
Arizona64,9030.84×
Indiana62,4100.9×
Maryland59,5420.91×
Missouri58,8380.96×
Minnesota55,5811.02×
South Carolina52,4390.92×
Wisconsin52,1290.92×
Alabama50,5770.96×
Oregon49,5851.14×
Louisiana46,7410.96×
Oklahoma42,3681.01×
Kentucky41,3130.87×
Connecticut39,6061.04×
Utah39,1141.15×
Kansas30,2971.02×
Nevada28,2020.77×
Iowa28,0230.9×
Arkansas25,4360.82×
Hawaii24,7631.52×
Mississippi23,9200.77×
Maine20,5831.52×
Idaho19,4471.02×
Nebraska17,3350.91×
New Hampshire15,9991.07×
West Virginia14,0220.8×
New Mexico13,6450.72×
Washington, District of Columbia13,3311.17×
Rhode Island11,1360.92×
Montana9,6970.92×
Alaska9,5831.18×
Delaware7,8500.75×
South Dakota7,0440.81×
Vermont6,9561.05×
North Dakota6,9140.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Archipelago audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Google Maps6.01×Internet & Social Media
Enterprise Rent-A-Car8.39×Cars & Mobility
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.57×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Autism Awareness11.05×Health
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Archipelago audience
TraitClusterScore
PatriotismCONSERVATISM3.14
LGBTQ+ IdentityOPEN2.33
TravellingTHRILL2.06
SpiritualityBALANCE1.65
Luxury OrientationPREMIUM1.6
Sports ActivityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Archipelago
CountryShare
Indonesia22.4%
Philippines17.9%
United States12.0%

See Archipelago audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Archipelago have in United States?

Archipelago has an estimated audience of 3,784,853 people in United States, concentrated in California and Texas.

What is the gender split and age of Archipelago fans?

59.3% of Archipelago fans are female, 40.7% are male, with an average age of 40.0 years.

Which brands do Archipelago fans like most?

Archipelago fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Archipelago fans live in United States?

Archipelago fans in United States are most concentrated in California (reach 414,669), Texas (reach 369,867), and Florida (reach 237,130). These three regions account for the largest share of the active audience.

What other brands do Archipelago fans also like?

Beyond Archipelago itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Google Maps (6.01×), and Enterprise Rent-A-Car (8.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Archipelago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.