Archipelago Audience in Germany
Archipelago has an estimated audience of 487,404 people in Germany. 55.0% are female, 45.0% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Home construction, Dog breed, Goes, Unique Gifts.
The average Archipelago fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Home construction, Dog breed, with strongest over-indexing on Pillow (2.89× the country average). Demographically, the Archipelago audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Archipelago fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 38.8 |
| Estimated audience size | 487,404 |
Audience persona
The typical Archipelago fan in Germany is balanced, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 120,678 | 1.13× |
| Bayern | 81,502 | 1.04× |
| Baden-Württemberg | 63,484 | 0.95× |
| Hessen | 47,812 | 1.29× |
| Niedersachsen | 46,581 | 0.98× |
| Berlin | 36,652 | 1.68× |
| Rheinland-Pfalz | 25,561 | 1.05× |
| Sachsen | 19,780 | 0.83× |
| Schleswig-Holstein | 18,324 | 1.05× |
| Hamburg | 13,136 | 1.19× |
| Brandenburg | 11,272 | 0.75× |
| Sachsen-Anhalt | 9,122 | 0.72× |
| Thüringen | 8,281 | 0.67× |
| Mecklenburg-Vorpommern | 7,666 | 0.82× |
| Saarland | 4,771 | 0.8× |
| Bremen | 4,478 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.89× | Home & Garden |
| Home construction | 1.71× | Home & Garden |
| Dog breed | 1.65× | Pets & Animals |
| Goes | 1.55× | Travel & Leisure |
| Unique Gifts | 1.7× | Shopping |
| Litter box | 1.52× | Pets & Animals |
| Natural rubber | 2.48× | Cars & Mobility |
| Weimar Republic | 5.41× | Politics & Society |
| Hypertext | 2.87× | Technology & Electronics |
| Esra Erol | 5.52× | Movies & TV |
| Nationality | 2.79× | Politics & Society |
| Nurse education | 2.33× | Kids & Family |
| Birthday Gifts | 1.54× | Kids & Family |
| Christmas Gift | 1.52× | Kids & Family |
| Motion Picture Association of America | 6.69× | Movies & TV |
| HODINKEE | 8.65× | Fashion & Accessoires |
| Israel | 1.6× | Travel & Leisure |
| Commercial mortgage | 1.62× | Business & Career |
| Minestrone | 2.03× | Food & Beverages |
| 3D printing | 1.69× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.97 |
| Travelling | THRILL | 1.82 |
| Sports Activity | POWER | 1.81 |
| Quality Awareness | PREMIUM | 1.76 |
| Early Adopter Mentality | POWER | 1.67 |
| Sustainability | BALANCE | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 22.4% |
| Philippines | 17.9% |
| United States | 12.0% |
See Archipelago audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Archipelago have in Germany?
Archipelago has an estimated audience of 487,404 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Archipelago fans?
55.0% of Archipelago fans are female, 45.0% are male, with an average age of 38.8 years.
Which brands do Archipelago fans like most?
Archipelago fans show strongest brand affinity for Pillow (2.89×), Home construction (1.71×), and Dog breed (1.65×) over the country average.
Where do Archipelago fans live in Germany?
Archipelago fans in Germany are most concentrated in Nordrhein-Westfalen (reach 120,678), Bayern (reach 81,502), and Baden-Württemberg (reach 63,484). These three regions account for the largest share of the active audience.
What other brands do Archipelago fans also like?
Beyond Archipelago itself, the audience over-indexes on Home construction (1.71×), Dog breed (1.65×), Goes (1.55×), and Unique Gifts (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Archipelago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.