A data profile of the people who buy, follow and care about Facebook in Indonesia — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 6,932,874 people in Indonesia.
The average Facebook fan in Indonesia is 34.8 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Central Java, East Java.
Top brand affinities include Web fiction, Metroid, Metroid Dread, with strongest over-indexing on Web fiction (1.67× the country average).
Demographically, the Facebook audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 34 regions tracked by Rascasse.
The typical Facebook fan in Indonesia is more male, around 34.8 years old, with strong Risk Appetite tendencies and a notable affinity for Web fiction.
The key figures that characterise the Facebook profile in Indonesia.
43.6% are female, 56.4% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 34.8 |
| Estimated audience size | 6,932,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 31% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Facebook audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 9.5% |
| China | 3.5% |
| Japan | 2.0% |
Where the Facebook audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Nusa Tenggara | ~100K | 1.40× | |
| 02 | East Nusa Tenggara | ~100K | 1.30× | |
| 03 | Maluku | ~40K | 1.30× | |
| 04 | West Papua | ~30K | 1.30× | |
| 05 | North Sulawesi | ~100K | 1.28× | |
| 06 | Papua (province) | ~50K | 1.26× | |
| 07 | Bangka-Belitung Islands | ~40K | 1.15× | |
| 08 | West Sulawesi | ~30K | 1.13× | |
| 09 | Gorontalo (disambiguation)(2) | ~30K | 1.11× | |
| 10 | Central Sulawesi | ~70K | 1.07× | |
| 11 | Southeast Sulawesi | ~60K | 1.07× | |
| 12 | Central Java | ~700K | 1.05× | |
| 13 | Bengkulu | ~60K | 1.05× | |
| 14 | West Java | ~1M | 1.04× | |
| 15 | Lampung | ~100K | 1.02× | |
| 16 | Special Region of Yogyakarta | ~100K | 1.02× | |
| 17 | South Sumatra | ~200K | 0.99× | |
| 18 | North Maluku | ~20K | 0.99× | |
| 19 | Jambi | ~80K | 0.96× | |
| 20 | Central Kalimantan | ~50K | 0.96× | |
| 21 | Jakarta | ~500K | 0.94× | |
| 22 | Banten | ~300K | 0.94× | |
| 23 | West Kalimantan | ~90K | 0.87× | |
| 24 | East Java | ~600K | 0.86× | |
| 25 | North Kalimantan | ~20K | 0.85× | |
| 26 | South Sulawesi | ~200K | 0.83× | |
| 27 | Riau Islands | ~60K | 0.83× | |
| 28 | Bali | ~100K | 0.81× | |
| 29 | North Sumatra | ~300K | 0.80× | |
| 30 | Riau | ~100K | 0.80× | |
| 31 | South Kalimantan | ~70K | 0.80× | |
| 32 | West Sumatra | ~90K | 0.79× | |
| 33 | East Kalimantan | ~90K | 0.76× | |
| 34 | Aceh | ~60K | 0.65× |
The strongest cross-interests of the Facebook audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web fiction | Literature | 1.67× | ||
| 02 | Metroid | Games | 1.52× | ||
| 03 | Metroid Dread | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.90× | |
| Individualism | JOY | 0.59× | |
| Design Affinity | PREMIUM | 0.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.22× | |
| Healthy Lifestyle | BALANCE | 0.25× | |
| Early Adopter Mentality | POWER | 0.25× |
Facebook has an estimated audience of 6,932,874 people in Indonesia, concentrated in West Java and Central Java.
43.6% of Facebook fans are female, 56.4% are male, with an average age of 34.8 years.
Facebook fans show strongest brand affinity for Web fiction (1.67×), Metroid (1.52×), and Metroid Dread (1.52×) over the country average.
Facebook fans in Indonesia are most concentrated in West Java (reach ~1M), Central Java (reach ~700K), and East Java (reach ~600K). These three regions account for the largest share of the active audience.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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