Rascasse Audience Intelligence

Graduation Audience in Indonesia

A data profile of the people who buy, follow and care about Graduation in Indonesia — modelled from more than twelve digital signal sources. Graduation has an estimated audience of 3,256,466 people in Indonesia.

#450among Topic in Indonesia
#72in Business & Career

The average Graduation fan in Indonesia is 32.4 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, Central Java, East Java.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Graduation profile in Indonesia.

Audience size
3.3M
in Indonesia
Gender
64.7%♀
35.3% male
Age
32.4
average years
Country rank
#610
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Graduation fans

64.7% are female, 35.3% are male, average age 32.4.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Graduation audience in Indonesia
MetricValue
Female64.7%
Male35.3%
Average age32.4
Estimated audience size3,256,466
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Graduation audience in Indonesia
Age bracketShare%
16-1928%
20-2936%
30-3918%
40-4911%
50+7%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Graduation audience comes from Indonesia.

Worldwide audience distribution share by country for Graduation
CountryShare
United States22.8%
Japan12.2%
Brazil7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graduation audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Graduation fans by region: top regions in Indonesia
#RegionReachAffinity×
01Lampung~100K1.46×
02South Kalimantan~60K1.33×
03Central Kalimantan~30K1.32×
04Bali~80K1.30×
05Jambi~50K1.29×
06West Sumatra~70K1.22×
07Central Java~400K1.20×
08Bengkulu~30K1.18×
09Bangka-Belitung Islands~20K1.18×
10Riau~90K1.15×
11South Sumatra~90K1.09×
12East Kalimantan~60K1.09×
13Special Region of Yogyakarta~60K1.05×
14East Java~400K1.03×
15West Nusa Tenggara~40K1.00×
16Banten~100K0.99×
17North Sulawesi~30K0.98×
18North Kalimantan~10K0.98×
19West Kalimantan~50K0.97×
20West Sulawesi~10K0.97×
21West Java~500K0.95×
22Gorontalo (disambiguation)(2)~10K0.93×
23Riau Islands~30K0.88×
24West Papua~9K0.88×
25Central Sulawesi~30K0.85×
26Maluku~10K0.85×
27Papua (province)~20K0.83×
28North Maluku~9K0.83×
29Jakarta~200K0.82×
30South Sulawesi~80K0.82×
31North Sumatra~100K0.81×
32Southeast Sulawesi~20K0.81×
33East Nusa Tenggara~30K0.80×
34Aceh~30K0.79×
Appendix

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See Graduation audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Graduation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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