Rascasse Audience Intelligence

Motorcycle helmet Audience in Indonesia

A data profile of the people who buy, follow and care about Motorcycle helmet in Indonesia — modelled from more than twelve digital signal sources. Motorcycle helmet has an estimated audience of 2,528,096 people in Indonesia.

#614among Topic in Indonesia
#25in Cars & Mobility

The average Motorcycle helmet fan in Indonesia is 32.0 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Motorcycle helmet profile in Indonesia.

Audience size
2.5M
in Indonesia
Gender
46.5%♀
53.5% male
Age
32.0
average years
Country rank
#825
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorcycle helmet fans

46.5% are female, 53.5% are male, average age 32.0.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Motorcycle helmet audience in Indonesia
MetricValue
Female46.5%
Male53.5%
Average age32.0
Estimated audience size2,528,096
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Motorcycle helmet audience in Indonesia
Age bracketShare%
16-1931%
20-2934%
30-3918%
40-4910%
50+7%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Motorcycle helmet audience comes from Indonesia.

Worldwide audience distribution share by country for Motorcycle helmet
CountryShare
United States14.6%
Japan7.7%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorcycle helmet audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Motorcycle helmet fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~100K2.04×
02North Kalimantan~9K1.18×
03Papua (province)~20K1.10×
04Jakarta~200K1.07×
05Gorontalo (disambiguation)(2)~10K1.06×
06Maluku~10K1.05×
07West Sulawesi~10K1.02×
08West Papua~8K1.02×
09Central Kalimantan~20K1.01×
10Bangka-Belitung Islands~10K1.01×
11North Maluku~9K1.01×
12Southeast Sulawesi~20K1.00×
13West Nusa Tenggara~30K0.99×
14Jambi~30K0.99×
15North Sulawesi~30K0.99×
16Bengkulu~20K0.99×
17Riau Islands~30K0.98×
18East Nusa Tenggara~30K0.98×
19Central Sulawesi~20K0.98×
20Banten~100K0.97×
21West Kalimantan~40K0.96×
22Aceh~30K0.96×
23South Kalimantan~30K0.96×
24Lampung~50K0.95×
25West Sumatra~40K0.95×
26Special Region of Yogyakarta~40K0.95×
27South Sumatra~60K0.94×
28Riau~60K0.94×
29East Kalimantan~40K0.94×
30South Sulawesi~70K0.92×
31North Sumatra~100K0.91×
32Central Java~200K0.82×
33West Java~300K0.75×
34East Java~200K0.75×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Motorcycle helmet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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