A data profile of the people who buy, follow and care about Pesantren in Indonesia — modelled from more than twelve digital signal sources. Pesantren has an estimated audience of 3,056,095 people in Indonesia.
Pesantren has an estimated audience of 3,056,095 people in Indonesia. 40.2% are female, 59.8% are male, average age 35.5. Top brand affinities: Charitable organization, NASDAQ, God in Islam, Lottery, Buddhism.
Top brand affinities include Charitable organization, NASDAQ, God in Islam, with strongest over-indexing on Charitable organization (1.83× the country average).
Demographically, the Pesantren audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Pesantren fan in Indonesia is more male, around 35.5 years old, with strong Community Orientation tendencies and a notable affinity for Charitable organization.
The key figures that characterise the Pesantren profile in Indonesia.
40.2% are female, 59.8% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 35.5 |
| Estimated audience size | 3,056,095 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Pesantren audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 91.1% |
| Malaysia | 4.9% |
| Saudi Arabia | 0.9% |
The strongest cross-interests of the Pesantren audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hotel Ibis | Travel & Leisure | 2.23× | ||
| 02 | NASDAQ | Business & Career | 2.19× | ||
| 03 | God in Islam | Politics & Society | 2.10× | ||
| 04 | Emma Watson | Movies & TV | 1.95× | ||
| 05 | Employment agency | Business & Career | 1.86× | ||
| 06 | Judaism | Politics & Society | 1.85× | ||
| 07 | Charitable organization | Politics & Society | 1.83× | ||
| 08 | Activism | Politics & Society | 1.83× | ||
| 09 | Bitcoin | Business & Career | 1.74× | ||
| 10 | Home insurance | Business & Career | 1.73× | ||
| 11 | Sweepstakes | Games | 1.71× | ||
| 12 | S.S.C. Napoli | Sports | 1.69× | ||
| 13 | Max Verstappen | Sports | 1.66× | ||
| 14 | Lottery | Games | 1.65× | ||
| 15 | Innovation | Business & Career | 1.62× | ||
| 16 | Bible | Politics & Society | 1.60× | ||
| 17 | Employment website | Business & Career | 1.59× | ||
| 18 | Sports betting | Games | 1.53× | ||
| 19 | Robotics | Technology & Electronics | 1.52× | ||
| 20 | Buddhism | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.83× | |
| Spirituality | BALANCE | 1.53× | |
| Mindfulness | BALANCE | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Pesantren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.