Rascasse Audience Intelligence

Search engine optimization Audience in Indonesia

A data profile of the people who buy, follow and care about Search engine optimization in Indonesia — modelled from more than twelve digital signal sources. Search engine optimization has an estimated audience of 2,578,565 people in Indonesia.

#592among Topic in Indonesia
#95in Business & Career

The average Search engine optimization fan in Indonesia is 38.1 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Search engine optimization profile in Indonesia.

Audience size
2.6M
in Indonesia
Gender
42.6%♀
57.4% male
Age
38.1
average years
Country rank
#800
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Search engine optimization fans

42.6% are female, 57.4% are male, average age 38.1.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Search engine optimization audience in Indonesia
MetricValue
Female42.6%
Male57.4%
Average age38.1
Estimated audience size2,578,565
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Search engine optimization audience in Indonesia
Age bracketShare%
16-1913%
20-2929%
30-3925%
40-4921%
50+12%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Search engine optimization audience comes from Indonesia.

Worldwide audience distribution share by country for Search engine optimization
CountryShare
United States14.7%
India5.7%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Search engine optimization audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Search engine optimization fans by region: top regions in Indonesia
#RegionReachAffinity×
01Jakarta~300K1.67×
02Banten~100K1.28×
03North Kalimantan~9K1.13×
04Special Region of Yogyakarta~50K1.09×
05East Java~300K1.08×
06Bangka-Belitung Islands~10K1.07×
07Bali~50K1.05×
08West Sulawesi~10K1.05×
09Maluku~10K1.04×
10Bengkulu~20K1.03×
11Gorontalo (disambiguation)(2)~10K1.02×
12Papua (province)~20K1.01×
13West Papua~8K1.01×
14North Maluku~9K1.00×
15Southeast Sulawesi~20K0.99×
16Central Sulawesi~20K0.98×
17Jambi~30K0.97×
18Riau Islands~30K0.97×
19North Sulawesi~30K0.97×
20Central Kalimantan~20K0.97×
21East Nusa Tenggara~30K0.96×
22West Nusa Tenggara~30K0.95×
23West Kalimantan~40K0.94×
24Aceh~30K0.94×
25South Kalimantan~30K0.94×
26Central Java~200K0.93×
27South Sumatra~60K0.93×
28Lampung~50K0.93×
29West Sumatra~40K0.93×
30West Java~400K0.92×
31East Kalimantan~40K0.92×
32Riau~60K0.91×
33North Sumatra~100K0.90×
34South Sulawesi~70K0.90×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Indonesia

See Search engine optimization audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Search engine optimization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →