Rascasse Audience Intelligence

Snacking Audience in Indonesia

A data profile of the people who buy, follow and care about Snacking in Indonesia — modelled from more than twelve digital signal sources. Snacking has an estimated audience of 2,346,872 people in Indonesia.

#661among Topic in Indonesia
#92in Food & Beverages

The average Snacking fan in Indonesia is 34.5 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, Central Java, East Java.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Snacking profile in Indonesia.

Audience size
2.3M
in Indonesia
Gender
58.4%♀
41.6% male
Age
34.5
average years
Country rank
#893
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snacking fans

58.4% are female, 41.6% are male, average age 34.5.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Snacking audience in Indonesia
MetricValue
Female58.4%
Male41.6%
Average age34.5
Estimated audience size2,346,872
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Snacking audience in Indonesia
Age bracketShare%
16-1922%
20-2934%
30-3922%
40-4914%
50+9%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Snacking audience comes from Indonesia.

Worldwide audience distribution share by country for Snacking
CountryShare
United States31.0%
United Kingdom6.0%
Mexico4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snacking audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Snacking fans by region: top regions in Indonesia
#RegionReachAffinity×
01North Kalimantan~10K1.61×
02Gorontalo (disambiguation)(2)~20K1.55×
03Special Region of Yogyakarta~60K1.41×
04West Kalimantan~50K1.36×
05Central Java~300K1.30×
06North Sulawesi~30K1.28×
07Bangka-Belitung Islands~10K1.26×
08Central Sulawesi~30K1.24×
09East Kalimantan~50K1.22×
10South Kalimantan~40K1.20×
11Central Kalimantan~20K1.17×
12Southeast Sulawesi~20K1.16×
13West Sulawesi~10K1.16×
14South Sulawesi~70K1.06×
15Papua (province)~10K1.03×
16West Papua~7K0.94×
17Maluku~10K0.93×
18North Maluku~7K0.91×
19East Java~200K0.90×
20Banten~80K0.90×
21West Java~300K0.89×
22Bali~40K0.86×
23Riau Islands~20K0.83×
24Jakarta~200K0.81×
25Jambi~20K0.77×
26Bengkulu~10K0.74×
27South Sumatra~40K0.72×
28Lampung~30K0.72×
29West Nusa Tenggara~20K0.71×
30Riau~40K0.70×
31West Sumatra~30K0.69×
32East Nusa Tenggara~20K0.69×
33North Sumatra~70K0.63×
34Aceh~20K0.62×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Indonesia

See Snacking audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Snacking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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