Rascasse Audience Intelligence

Travel website Audience in Indonesia

A data profile of the people who buy, follow and care about Travel website in Indonesia — modelled from more than twelve digital signal sources. Travel website has an estimated audience of 3,462,758 people in Indonesia.

#413among Topic in Indonesia
#46in Travel & Leisure

The average Travel website fan in Indonesia is 33.8 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Travel website profile in Indonesia.

Audience size
3.5M
in Indonesia
Gender
51.9%
48.1% male
Age
33.8
average years
Country rank
#559
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Travel website fans

51.9% are female, 48.1% are male, average age 33.8.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Travel website audience in Indonesia
MetricValue
Female51.9%
Male48.1%
Average age33.8
Estimated audience size3,462,758
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Travel website audience in Indonesia
Age bracketShare%
16-1925%
20-2934%
30-3920%
40-4913%
50+9%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Travel website audience comes from Indonesia.

Worldwide audience distribution share by country for Travel website
CountryShare
United States12.5%
Brazil6.0%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travel website audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Travel website fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~80K1.19×
02West Nusa Tenggara~50K1.09×
03West Papua~10K1.08×
04Riau Islands~40K1.05×
05Bangka-Belitung Islands~20K1.04×
06Papua (province)~20K1.03×
07Aceh~50K1.02×
08North Sulawesi~40K1.02×
09South Kalimantan~50K1.01×
10Central Sulawesi~30K1.01×
11West Kalimantan~50K1.00×
12East Nusa Tenggara~40K1.00×
13Central Kalimantan~30K1.00×
14Southeast Sulawesi~30K1.00×
15Gorontalo (disambiguation)(2)~10K1.00×
16West Sulawesi~10K1.00×
17North Maluku~10K1.00×
18Banten~100K0.99×
19Riau~80K0.99×
20West Sumatra~60K0.99×
21East Kalimantan~60K0.99×
22Jambi~40K0.99×
23Maluku~20K0.99×
24South Sumatra~80K0.98×
25Lampung~70K0.98×
26Special Region of Yogyakarta~60K0.98×
27South Sulawesi~100K0.97×
28Jakarta~300K0.94×
29North Sumatra~200K0.94×
30Central Java~300K0.88×
31East Java~300K0.87×
32West Java~400K0.81×
33Bengkulu0.00×
34North Kalimantan0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Travel website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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