A data profile of the people who buy, follow and care about X in Indonesia — modelled from more than twelve digital signal sources. X has an estimated audience of 9,849,322 people in Indonesia.
The average X fan in Indonesia is 33.9 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Web fiction, Home video, Goyang, with strongest over-indexing on Web fiction (1.71× the country average).
Demographically, the X audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical X fan in Indonesia is more male, around 33.9 years old, with strong Risk Appetite tendencies and a notable affinity for Web fiction.
The key figures that characterise the X profile in Indonesia.
44.4% are female, 55.6% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 33.9 |
| Estimated audience size | 9,849,322 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 31% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide X audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 7.4% |
| United Kingdom | 3.4% |
Where the X audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Papua | ~60K | 1.94× | |
| 02 | Papua (province) | ~100K | 1.86× | |
| 03 | South Kalimantan | ~200K | 1.20× | |
| 04 | Central Kalimantan | ~100K | 1.19× | |
| 05 | Jambi | ~100K | 1.14× | |
| 06 | North Kalimantan | ~40K | 1.14× | |
| 07 | Aceh | ~100K | 1.10× | |
| 08 | Bangka-Belitung Islands | ~50K | 1.10× | |
| 09 | Riau | ~300K | 1.09× | |
| 10 | South Sumatra | ~300K | 1.05× | |
| 11 | East Kalimantan | ~200K | 1.05× | |
| 12 | Lampung | ~200K | 1.02× | |
| 13 | Bengkulu | ~80K | 1.01× | |
| 14 | Gorontalo (disambiguation)(2) | ~40K | 0.98× | |
| 15 | West Kalimantan | ~100K | 0.97× | |
| 16 | Jakarta | ~800K | 0.95× | |
| 17 | Southeast Sulawesi | ~70K | 0.95× | |
| 18 | Central Sulawesi | ~90K | 0.94× | |
| 19 | Special Region of Yogyakarta | ~200K | 0.93× | |
| 20 | Banten | ~400K | 0.91× | |
| 21 | South Sulawesi | ~300K | 0.89× | |
| 22 | West Sumatra | ~200K | 0.89× | |
| 23 | East Java | ~900K | 0.86× | |
| 24 | Central Java | ~800K | 0.85× | |
| 25 | West Java | ~1.5M | 0.84× | |
| 26 | North Sulawesi | ~90K | 0.84× | |
| 27 | Riau Islands | ~90K | 0.83× | |
| 28 | Maluku | ~40K | 0.83× | |
| 29 | North Maluku | ~30K | 0.81× | |
| 30 | North Sumatra | ~400K | 0.80× | |
| 31 | East Nusa Tenggara | ~90K | 0.80× | |
| 32 | Bali | ~100K | 0.76× | |
| 33 | West Nusa Tenggara | ~90K | 0.74× | |
| 34 | West Sulawesi | ~30K | 0.72× |
The strongest cross-interests of the X audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arranged marriage | Kids & Family | 1.78× | ||
| 02 | Web fiction | Literature | 1.71× | ||
| 03 | Stepfamily | Kids & Family | 1.69× | ||
| 04 | Barbar, Bahrain | Travel & Leisure | 1.65× | ||
| 05 | Film series | Movies & TV | 1.63× | ||
| 06 | Aga Khan University | Business & Career | 1.61× | ||
| 07 | Hana, Hawaii | Travel & Leisure | 1.60× | ||
| 08 | Kekal | Music & Radio | 1.60× | ||
| 09 | Vitória S.C. | Sports | 1.59× | ||
| 10 | Goyang | Travel & Leisure | 1.58× | ||
| 11 | STP (motor oil company) | Cars & Mobility | 1.58× | ||
| 12 | Pamela Anderson | Movies & TV | 1.56× | ||
| 13 | Crash (2004 film) | Movies & TV | 1.56× | ||
| 14 | Thumb | Health | 1.55× | ||
| 15 | Texting | Technology & Electronics | 1.54× | ||
| 16 | Younger | Movies & TV | 1.54× | ||
| 17 | Wawan Febrianto | Sports | 1.54× | ||
| 18 | Henley-on-Thames | Travel & Leisure | 1.53× | ||
| 19 | Dewi Persik | Music & Radio | 1.52× | ||
| 20 | Home video | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.99× | |
| Individualism | JOY | 0.72× | |
| Design Affinity | PREMIUM | 0.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.30× | |
| Healthy Lifestyle | BALANCE | 0.31× | |
| Early Adopter Mentality | POWER | 0.32× |
X has an estimated audience of 9,849,322 people in Indonesia, concentrated in West Java and East Java.
44.4% of X fans are female, 55.6% are male, with an average age of 33.9 years.
X fans show strongest brand affinity for Web fiction (1.71×), Home video (1.51×), and Goyang (1.58×) over the country average.
X fans in Indonesia are most concentrated in West Java (reach ~1.5M), East Java (reach ~900K), and Central Java (reach ~800K). These three regions account for the largest share of the active audience.
Beyond X itself, the audience over-indexes on Home video (1.51×), Goyang (1.58×), Texting (1.54×), and Aga Khan University (1.61×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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