A data profile of the people who buy, follow and care about EBay in Ireland — modelled from more than twelve digital signal sources. EBay has an estimated audience of 1,149,524 people in Ireland.
EBay has an estimated audience of 1,149,524 people in Ireland. 55.5% are female, 44.5% are male, average age 44.6. Top brand affinities: San Jose, California, Palo Alto, California, Drill, Plus-size clothing, Arthritis awareness.
Top brand affinities include San Jose, California, Palo Alto, California, Drill, with strongest over-indexing on San Jose, California (5.73× the country average).
Demographically, the EBay audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical EBay fan in Ireland is more female, around 44.6 years old, with strong Design Affinity tendencies and a notable affinity for San Jose, California.
The key figures that characterise the EBay profile in Ireland.
55.5% are female, 44.5% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 44.6 |
| Estimated audience size | 1,149,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 30% | |
| 50+ | 27% |
of the worldwide EBay audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 31.7% |
| Germany | 7.5% |
| Italy | 7.0% |
The strongest cross-interests of the EBay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | San Jose, California | Travel & Leisure | 5.73× | ||
| 02 | Bay FC | Sports | 5.73× | ||
| 03 | Palo Alto, California | Travel & Leisure | 5.17× | ||
| 04 | PayPal | Business & Career | 1.68× | ||
| 05 | Drill | Home & Garden | 1.66× | ||
| 06 | Bucharest | Travel & Leisure | 1.64× | ||
| 07 | Flashlight | Technology & Electronics | 1.61× | ||
| 08 | Hungarian language | Politics & Society | 1.57× | ||
| 09 | LightInTheBox | Fashion & Accessoires | 1.57× | ||
| 10 | Cash App | Business & Career | 1.56× | ||
| 11 | Comb | Beauty & Wellness | 1.55× | ||
| 12 | Ultraviolet | Beauty & Wellness | 1.54× | ||
| 13 | Online auction | Shopping | 1.53× | ||
| 14 | Pressure washer | Home & Garden | 1.52× | ||
| 15 | Remote control | Home & Garden | 1.52× | ||
| 16 | Arthritis awareness | Health | 1.51× | ||
| 17 | Romanian language | Politics & Society | 1.51× | ||
| 18 | Plus-size clothing | Fashion & Accessoires | 1.50× | ||
| 19 | Chainsaw | Home & Garden | 1.50× | ||
| 20 | Moldova | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.16× | |
| Travelling | THRILL | 1.02× | |
| Need for Security | CONSERVATISM | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 0.81× | |
| Need for Security | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for EBay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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