Rascasse Audience Intelligence

Facebook Audience in Ireland

A data profile of the people who buy, follow and care about Facebook in Ireland — modelled from more than twelve digital signal sources. Facebook has an estimated audience of 3,060,343 people in Ireland.

#3among Social media in Ireland#14among Website / Newspaper / Magazine in Ireland#6in Internet & Social Media

Facebook has an estimated audience of 3,060,343 people in Ireland. 56.4% are female, 43.6% are male, average age 41.4.

Demographically, the Facebook audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Travelling.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Facebook profile in Ireland.

Audience size
3.1M
in Ireland
Gender
56.4%♀
43.6% male
Age
41.4
average years
Country rank
#37
Website / Newspaper / Magazine in Ireland
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Facebook

56.4% are female, 43.6% are male, average age 41.4.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Facebook audience in Ireland
MetricValue
Female56.4%
Male43.6%
Average age41.4
Estimated audience size3,060,343
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Facebook audience in Ireland
Age bracketShare%
16-1915%
20-2917%
30-3921%
40-4923%
50+24%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Facebook audience comes from Ireland.

Worldwide audience distribution share by country for Facebook
CountryShare
United States9.3%
China3.4%
Japan2.0%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Facebook audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Facebook audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
TravellingTHRILL0.79×
PatriotismCONSERVATISM0.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Facebook audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.61×
Need for SecurityCONSERVATISM0.71×
PatriotismCONSERVATISM0.75×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in Ireland

See Facebook audiences in other countries

How to read this data

Audience size is the estimated number of people in Ireland who actively search for Facebook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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