A data profile of the people who buy, follow and care about Maynooth University in Ireland — modelled from more than twelve digital signal sources. Maynooth University has an estimated audience of 104,883 people in Ireland.
Maynooth University has an estimated audience of 104,883 people in Ireland. 60.4% are female, 39.6% are male, average age 37.2. Top brand affinities: University, Nokia, Circle K, Anthropology, Mixed martial arts.
Top brand affinities include University, Nokia, Circle K, with strongest over-indexing on University (2.39× the country average).
Demographically, the Maynooth University audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Maynooth University fan in Ireland is more female, around 37.2 years old, with strong Career Orientation tendencies and a notable affinity for University.
The key figures that characterise the Maynooth University profile in Ireland.
60.4% are female, 39.6% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 37.2 |
| Estimated audience size | 104,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 16% |
of the worldwide Maynooth University audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 37.1% |
| United States | 19.6% |
| United Kingdom | 10.9% |
The strongest cross-interests of the Maynooth University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nokia | Technology & Electronics | 7.60× | ||
| 02 | Samsung Galaxy | Technology & Electronics | 4.05× | ||
| 03 | Pfizer | Health | 2.94× | ||
| 04 | University | Business & Career | 2.39× | ||
| 05 | BBC Sport | Sports | 1.85× | ||
| 06 | New Zealand | Travel & Leisure | 1.82× | ||
| 07 | Library | Literature | 1.81× | ||
| 08 | Anthropology | Business & Career | 1.69× | ||
| 09 | Vue Cinemas | Movies & TV | 1.69× | ||
| 10 | Apprenticeship | Business & Career | 1.64× | ||
| 11 | British Airways | Travel & Leisure | 1.62× | ||
| 12 | Costa Coffee | Food & Beverages | 1.60× | ||
| 13 | Circle K | Shopping | 1.59× | ||
| 14 | Crossword | Games | 1.58× | ||
| 15 | Movie theater | Movies & TV | 1.57× | ||
| 16 | Drawing | Home & Garden | 1.54× | ||
| 17 | Employment agency | Business & Career | 1.54× | ||
| 18 | Mixed martial arts | Sports | 1.53× | ||
| 19 | Walking | Sports | 1.51× | ||
| 20 | Laptop | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.47× | |
| Early Adopter Mentality | POWER | 1.18× | |
| Convenience Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Design Affinity | PREMIUM | 0.82× | |
| DIY Mentality | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Maynooth University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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