A data profile of the people who buy, follow and care about Pinterest in Ireland — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 1,738,084 people in Ireland.
Pinterest has an estimated audience of 1,738,084 people in Ireland. 64.2% are female, 35.8% are male, average age 38.0. Top brand affinities: Benson Boone, Lewis Capaldi, Billie Eilish, Harry Styles, Road running.
Top brand affinities include Benson Boone, Lewis Capaldi, Billie Eilish, with strongest over-indexing on Benson Boone (3.08× the country average).
Demographically, the Pinterest audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Pinterest fan in Ireland is more female, around 38.0 years old, with strong Need for Security tendencies and a notable affinity for Benson Boone.
The key figures that characterise the Pinterest profile in Ireland.
64.2% are female, 35.8% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 38.0 |
| Estimated audience size | 1,738,084 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Pinterest audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 16.3% |
| China | 4.8% |
| Germany | 3.1% |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shawn Mendes | Music & Radio | 3.28× | ||
| 02 | Benson Boone | Music & Radio | 3.08× | ||
| 03 | Lewis Capaldi | Music & Radio | 3.08× | ||
| 04 | Sam Smith | Music & Radio | 3.08× | ||
| 05 | Billie Eilish | Music & Radio | 3.03× | ||
| 06 | Harry Styles | Music & Radio | 3.03× | ||
| 07 | Mumford & Sons | Music & Radio | 3.02× | ||
| 08 | Hozier (musician) | Music & Radio | 2.64× | ||
| 09 | Jess Glynne | Music & Radio | 2.56× | ||
| 10 | 10K run | Sports | 1.99× | ||
| 11 | Alex Warren | Music & Radio | 1.93× | ||
| 12 | Dermot Kennedy | Music & Radio | 1.82× | ||
| 13 | Wind power | Home & Garden | 1.80× | ||
| 14 | Folk rock | Music & Radio | 1.74× | ||
| 15 | Long-distance running | Sports | 1.71× | ||
| 16 | Ed Sheeran | Music & Radio | 1.59× | ||
| 17 | Ethical consumerism | Shopping | 1.54× | ||
| 18 | Road running | Sports | 1.53× | ||
| 19 | Christmas shopping | Shopping | 1.53× | ||
| 20 | Air France | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.65× | |
| Patriotism | CONSERVATISM | 1.27× | |
| Social Media Usage | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.81× | |
| Design Affinity | PREMIUM | 0.81× | |
| Social Media Usage | JOY | 1.12× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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