A data profile of the people who buy, follow and care about B.o.B in India — modelled from more than twelve digital signal sources. B.o.B has an estimated audience of 3,561,551 people in India.
B.o.B has an estimated audience of 3,561,551 people in India. 28.3% are female, 71.7% are male, average age 21.4. Top brand affinities: Sabrina Carpenter, Queen (band), Madison Beer, Zendaya, Immortal (band).
Top brand affinities include Sabrina Carpenter, Queen (band), Madison Beer, with strongest over-indexing on Sabrina Carpenter (18.23× the country average).
Demographically, the B.o.B audience skews more male with an average age of 21.4, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
The typical B.o.B fan in India is more male, around 21.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sabrina Carpenter.
The key figures that characterise the B.o.B profile in India.
28.3% are female, 71.7% are male, average age 21.4.
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 21.4 |
| Estimated audience size | 3,561,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 82% | |
| 20-29 | 14% | |
| 30-39 | 3% | |
| 40-49 | 0% | |
| 50+ | 1% |
of the worldwide B.o.B audience comes from India.
| Country | Share |
|---|---|
| India | 24.2% |
| United States | 20.5% |
| Brazil | 18.1% |
The strongest cross-interests of the B.o.B audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Katherine Heigl | Movies & TV | 20.00× | ||
| 02 | Late-night talk show | Movies & TV | 20.00× | ||
| 03 | Suki Waterhouse | Fashion & Accessoires | 20.00× | ||
| 04 | Oasis (band) | Music & Radio | 20.00× | ||
| 05 | Hilary Duff | Movies & TV | 20.00× | ||
| 06 | Immortal (band) | Music & Radio | 18.97× | ||
| 07 | Sabrina Carpenter | Music & Radio | 18.23× | ||
| 08 | Kevin Hart | Movies & TV | 18.04× | ||
| 09 | Queen (band) | Music & Radio | 17.65× | ||
| 10 | Enrique Iglesias | Music & Radio | 16.99× | ||
| 11 | Hailee Steinfeld | Movies & TV | 15.94× | ||
| 12 | Madison Beer | Music & Radio | 14.60× | ||
| 13 | Nirvana (band) | Music & Radio | 14.22× | ||
| 14 | Borussia Dortmund | Sports | 12.95× | ||
| 15 | Linkin Park | Music & Radio | 12.63× | ||
| 16 | Zendaya | Movies & TV | 9.41× | ||
| 17 | Anne Hathaway | Movies & TV | 6.25× | ||
| 18 | Game of Thrones | Movies & TV | 2.29× | ||
| 19 | Harry Potter | Movies & TV | 2.15× | ||
| 20 | Superman | Movies & TV | 2.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.83× | |
| Pet Ownership | JOY | 1.72× | |
| Indulgence | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.55× | |
| Social Media Usage | JOY | 0.67× | |
| Family Orientation | CONSERVATISM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for B.o.B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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