B.o.B Audience in United States

B.o.B logo

B.o.B has an estimated audience of 2,936,480 people in United States. 49.6% are female, 50.4% are male, average age 26.3. Top regions: California, New York, Texas. Top brand affinities: Kia Sportage, Megan Fox, Honda HR-V, Eazy-E, Los Angeles Dodgers.

The average B.o.B fan in United States is 26.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kia Sportage, Megan Fox, Honda HR-V, with strongest over-indexing on Kia Sportage (26.14× the country average). Demographically, the B.o.B audience skews balanced with an average age of 26.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of B.o.B fans

Demographic split for B.o.B audience in United States
MetricValue
Female49.6%
Male50.4%
Average age26.3
Estimated audience size2,936,480

Audience persona

The typical B.o.B fan in United States is balanced, around 26.3 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for B.o.B in United States
RegionReachAffinity
California313,8310.97×
New York281,3641.71×
Texas205,1730.81×
Florida148,2320.75×
New Jersey137,2121.84×
Pennsylvania136,3641.38×
Massachusetts125,2822.17×
Illinois102,7871.05×
Connecticut87,8722.98×
Ohio86,8290.96×
Georgia80,3220.89×
Michigan79,8131.04×
North Carolina74,0580.84×
Virginia69,8420.98×
Maryland61,8731.23×
Indiana55,8631.04×
Washington51,6680.88×
Arizona49,6340.83×
Missouri48,1361.02×
Tennessee43,5100.74×
Wisconsin41,9690.95×
Alabama35,2740.86×
South Carolina32,9260.75×
Minnesota31,4700.75×
Kentucky30,9760.84×
Colorado29,7120.64×
Louisiana29,6180.78×
Nevada25,9270.91×
Oklahoma24,5560.75×
New Hampshire24,3382.1×
Mississippi22,8810.95×
Rhode Island21,8802.34×
Oregon21,7930.65×
Iowa18,3500.76×
New Mexico16,8701.15×
Kansas16,5920.72×
Arkansas16,2420.67×
Utah16,0660.61×
Maine14,1361.34×
West Virginia11,8890.87×
Nebraska9,9660.68×
Hawaii9,8510.78×
Idaho8,9270.61×
Delaware8,5631.06×
Washington, District of Columbia7,9550.9×
Montana4,8890.6×
South Dakota4,4520.66×
Alaska3,5020.56×
Vermont3,3480.65×
North Dakota3,3360.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for B.o.B audience
BrandAffinityCategory
Kia Sportage26.14×Cars & Mobility
Megan Fox7.07×Movies & TV
Honda HR-V17.43×Cars & Mobility
Eazy-E12.97×Music & Radio
Los Angeles Dodgers4.31×Sports
Shrek6.86×Movies & TV
Pizza Hut2.36×Food & Beverages
Pre-school playgroup18.84×Kids & Family
Livemusic2.75×Music & Radio
ASAP Rocky6.22×Music & Radio
Houston Astros4.26×Sports
Internet celebrity3.19×Internet & Social Media
Minnesota Timberwolves4.02×Sports
FC Bayern Munich3.28×Sports
Monsters7×Movies & TV
Foot Locker3.47×Shopping
Mobile game2.08×Games
Subway1.97×Food & Beverages
Jeep Grand Cherokee4.93×Cars & Mobility
Ariana Grande3.01×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by B.o.B audience
TraitClusterScore
ExtroversionTHRILL1.69
Early Adopter MentalityPOWER1.36
Convenience OrientationPREMIUM1.36
Urban LifestyleOPEN1.3
LGBTQ+ IdentityOPEN1.21
TraditionCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for B.o.B
CountryShare
India24.7%
United States20.0%
Brazil18.6%

See B.o.B audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does B.o.B have in United States?

B.o.B has an estimated audience of 2,936,480 people in United States, concentrated in California and New York.

What is the gender split and age of B.o.B fans?

49.6% of B.o.B fans are female, 50.4% are male, with an average age of 26.3 years.

Which brands do B.o.B fans like most?

B.o.B fans show strongest brand affinity for Kia Sportage (26.14×), Megan Fox (7.07×), and Honda HR-V (17.43×) over the country average.

Where do B.o.B fans live in United States?

B.o.B fans in United States are most concentrated in California (reach 313,831), New York (reach 281,364), and Texas (reach 205,173). These three regions account for the largest share of the active audience.

What other brands do B.o.B fans also like?

Beyond B.o.B itself, the audience over-indexes on Megan Fox (7.07×), Honda HR-V (17.43×), Eazy-E (12.97×), and Los Angeles Dodgers (4.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for B.o.B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.