Rascasse Audience Intelligence

B.o.B Audience in United States

A data profile of the people who buy, follow and care about B.o.B in United States — modelled from more than twelve digital signal sources. B.o.B has an estimated audience of 3,009,418 people in United States.

#57among Hip hop in United States#1570among Person in United States#1045in Music & Radio

The average B.o.B fan in United States is 26.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Lil Duval, Megan Fox, Monsters, with strongest over-indexing on Lil Duval (15.61× the country average).

Demographically, the B.o.B audience skews balanced with an average age of 26.3, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical B.o.B fan in United States is balanced, around 26.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Lil Duval.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the B.o.B profile in United States.

Audience size
3M
in United States
Gender
49.6%♀
50.4% male
Age
26.3
average years
Country rank
#10269
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of B.o.B fans

49.6% are female, 50.4% are male, average age 26.3.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for B.o.B audience in United States
MetricValue
Female49.6%
Male50.4%
Average age26.3
Estimated audience size3,009,418
Fig. 03

Age distribution

Ø 26.3
average years
Age distribution of the B.o.B audience in United States
Age bracketShare%
16-1961%
20-2920%
30-399%
40-496%
50+4%
Fig. 04

Worldwide distribution

20.5%

of the worldwide B.o.B audience comes from United States.

Worldwide audience distribution share by country for B.o.B
CountryShare
India24.2%
United States20.5%
Brazil18.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the B.o.B audience in United States is strongest.

Fig. 05

Top regions by affinity

B.o.B fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~80K2.61×
02Massachusetts~100K2.22×
03New Hampshire~30K2.18×
04Rhode Island~20K2.14×
05New Jersey~100K1.65×
06New York~200K1.51×
07Maine~10K1.37×
08Pennsylvania~100K1.35×
09New Mexico~20K1.21×
10Maryland~60K1.14×
11Delaware~9K1.05×
12Indiana~50K1.01×
13Michigan~80K1.00×
14Missouri~50K1.00×
15Illinois~90K0.96×
16Wisconsin~40K0.96×
17Ohio~90K0.95×
18Virginia~70K0.95×
19West Virginia~10K0.95×
20Vermont~5K0.94×
21California~300K0.93×
22Kentucky~30K0.93×
23North Carolina~80K0.91×
24Mississippi~20K0.90×
25Washington~50K0.87×
26Nevada~20K0.87×
27Alabama~40K0.85×
28Hawaii~10K0.85×
29Texas~200K0.83×
30Georgia~70K0.82×
31Arizona~50K0.82×
32Oklahoma~30K0.81×
33Utah~20K0.81×
34Washington, District of Columbia~7K0.81×
35Iowa~20K0.80×
36South Dakota~5K0.79×
37Montana~6K0.78×
38Minnesota~30K0.77×
39Louisiana~30K0.76×
40Arkansas~20K0.76×
41South Carolina~30K0.74×
42Kansas~20K0.74×
43Nebraska~10K0.74×
44Idaho~10K0.73×
45Florida~100K0.71×
46Tennessee~40K0.71×
47Alaska~4K0.70×
48Oregon~20K0.67×
49North Dakota~4K0.67×
50Colorado~30K0.65×
Fig. 06

Affinity by region

Affinity by region — B.o.B, United States
0.65×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the B.o.B audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for B.o.B audience
#·InterestCategoryAffinity×
01Lil DuvalMovies & TV15.61×
02Eazy-EMusic & Radio11.96×
03FIFA Club World CupSports9.12×
04Kung Fu PandaMovies & TV8.73×
05MonstersMovies & TV7.47×
06ShrekMovies & TV6.64×
07Finding NemoMovies & TV6.31×
08Beats ElectronicsTechnology & Electronics6.01×
09Megan FoxMovies & TV6.00×
10Berlin WallTravel & Leisure5.39×
11Web serverTechnology & Electronics5.13×
12Bruno MarsMusic & Radio4.01×
13Teyana TaylorMovies & TV3.63×
14Internet celebrityInternet & Social Media3.35×
15Britney SpearsMusic & Radio2.71×
16Pizza HutFood & Beverages2.61×
17Ariana GrandeMusic & Radio2.59×
18SubwayFood & Beverages2.14×
19TMZInternet & Social Media2.07×
20Domino's PizzaFood & Beverages1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the B.o.B audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by B.o.B audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.48×
ExtroversionTHRILL1.37×
Urban LifestyleOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by B.o.B audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
Luxury OrientationPREMIUM0.61×
Quality AwarenessPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does B.o.B have in United States?

B.o.B has an estimated audience of 3,009,418 people in United States, concentrated in California and New York.

02

What is the gender split and age of B.o.B fans?

49.6% of B.o.B fans are female, 50.4% are male, with an average age of 26.3 years.

03

Which brands do B.o.B fans like most?

B.o.B fans show strongest brand affinity for Lil Duval (15.61×), Megan Fox (6×), and Monsters (7.47×) over the country average.

04

Where do B.o.B fans live in United States?

B.o.B fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do B.o.B fans also like?

Beyond B.o.B itself, the audience over-indexes on Megan Fox (6×), Monsters (7.47×), Pizza Hut (2.61×), and Web server (5.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See B.o.B audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for B.o.B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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