B.o.B Audience in Germany
B.o.B has an estimated audience of 409,213 people in Germany. 37.8% are female, 62.2% are male, average age 22.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Home construction, Progressive rock, Dog breed, Google Home, Whataburger.
The average B.o.B fan in Germany is 22.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Home construction, Progressive rock, Dog breed, with strongest over-indexing on Home construction (3.31× the country average). Demographically, the B.o.B audience skews more male with an average age of 22.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of B.o.B fans
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 22.9 |
| Estimated audience size | 409,213 |
Audience persona
The typical B.o.B fan in Germany is more male, around 22.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 98,639 | 1.5× |
| Nordrhein-Westfalen | 96,673 | 1.08× |
| Baden-Württemberg | 61,240 | 1.1× |
| Niedersachsen | 38,293 | 0.96× |
| Hessen | 35,238 | 1.13× |
| Sachsen | 21,303 | 1.06× |
| Rheinland-Pfalz | 19,448 | 0.95× |
| Berlin | 16,785 | 0.92× |
| Schleswig-Holstein | 13,325 | 0.91× |
| Brandenburg | 10,877 | 0.86× |
| Thüringen | 10,733 | 1.03× |
| Sachsen-Anhalt | 9,501 | 0.9× |
| Hamburg | 8,442 | 0.91× |
| Mecklenburg-Vorpommern | 6,327 | 0.81× |
| Saarland | 4,405 | 0.88× |
| Bremen | 3,550 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 3.31× | Home & Garden |
| Progressive rock | 4.77× | Music & Radio |
| Dog breed | 2.42× | Pets & Animals |
| Google Home | 11.1× | Technology & Electronics |
| Whataburger | 9.82× | Food & Beverages |
| Este, Veneto | 3.67× | Travel & Leisure |
| Israel | 2.64× | Travel & Leisure |
| Commercial mortgage | 2.37× | Business & Career |
| Combat sport | 1.6× | Sports |
| Loincloth | 3.16× | Fashion & Accessoires |
| Graham Greene | 4.8× | Literature |
| Goop | 7.84× | Internet & Social Media |
| Mohamed Salah | 3.67× | Sports |
| 3D printing | 2.07× | Technology & Electronics |
| Fantasy Earth: Zero | 6.02× | Games |
| KLIX (AM) | 2.29× | Music & Radio |
| Circular Quay | 20× | Travel & Leisure |
| Handmade Gifts | 1.74× | Kids & Family |
| Racing | 1.52× | Cars & Mobility |
| N'Golo Kanté | 4.48× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.58 |
| Patriotism | CONSERVATISM | 1.39 |
| Spirituality | BALANCE | 1.3 |
| Social Media Usage | JOY | 1.24 |
| Tradition | CONSERVATISM | 1.21 |
| Sustainability | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 24.7% |
| United States | 20.0% |
| Brazil | 18.6% |
See B.o.B audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does B.o.B have in Germany?
B.o.B has an estimated audience of 409,213 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of B.o.B fans?
37.8% of B.o.B fans are female, 62.2% are male, with an average age of 22.9 years.
Which brands do B.o.B fans like most?
B.o.B fans show strongest brand affinity for Home construction (3.31×), Progressive rock (4.77×), and Dog breed (2.42×) over the country average.
Where do B.o.B fans live in Germany?
B.o.B fans in Germany are most concentrated in Bayern (reach 98,639), Nordrhein-Westfalen (reach 96,673), and Baden-Württemberg (reach 61,240). These three regions account for the largest share of the active audience.
What other brands do B.o.B fans also like?
Beyond B.o.B itself, the audience over-indexes on Progressive rock (4.77×), Dog breed (2.42×), Google Home (11.1×), and Whataburger (9.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for B.o.B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.