Rascasse Audience Intelligence

Dwayne Johnson Audience in United States

Dwayne Johnson has an estimated audience of 11.8M people in United States.

#52among Actor Actress or TV Star in United States
#153among people in United States#213in Movies & TV

The average Dwayne Johnson fan in United States is 38.9 years old, more male, and lives primarily in California.

By number of fans, Dwayne Johnson ranks #52 among the 6629 objects in Actor Actress or TV Star in United States.

Its fans are 0.7 years younger than the group average of 39.6.

Women make up 39.7% of the fan base, 17.5 percentage points fewer than the group average.

Compared with the other 6628 objects in Actor Actress or TV Star, Dwayne Johnson fans stand out for their interest in Royal Rumble, WWE Hall of Fame and WrestleMania.

Most fans live in California, Texas, Florida.

Top affinities include Royal Rumble, Jason Statham, WWE Hall of Fame, with strongest over-indexing on Royal Rumble (4.55× the country average).

Demographically, the Dwayne Johnson audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Extroversion.

The typical Dwayne Johnson fan in United States is more male, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Royal Rumble.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
11.8M
in United States
Gender
39.7%♀
60.3% male
Age
38.9
average years
Country rank
#3034
among all objects in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Dwayne Johnson fans

39.7% are female, 60.3% are male, average age 38.9.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for Dwayne Johnson audience in United States
MetricValue
Female39.7%
Male60.3%
Average age38.9
Estimated audience size11.8M
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Dwayne Johnson audience in United States
Age bracketShare%
16-2421%
25-3420%
35-4421%
45-5420%
55+17%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Dwayne Johnson audience comes from United States.

Worldwide audience distribution share by country for Dwayne Johnson
CountryShare
United States27.4%
Germany5.8%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dwayne Johnson fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~70K1.46×
02Utah~100K1.18×
03Idaho~70K1.15×
04Oklahoma~200K1.13×
05Missouri~200K1.12×
06Arizona~300K1.11×
07Texas~900K1.10×
08Alabama~200K1.10×
09New Mexico~80K1.09×
10Arkansas~100K1.08×
11Kansas~100K1.08×
12Kentucky~200K1.06×
13Indiana~200K1.04×
14South Carolina~200K1.04×
15Wyoming~20K1.04×
16Michigan~400K1.03×
17Wisconsin~200K1.03×
18Iowa~100K1.03×
19Mississippi~100K1.03×
20Nebraska~70K1.03×
21Ohio~400K1.02×
22Georgia~400K1.02×
23North Carolina~400K1.02×
24Pennsylvania~500K1.01×
25Tennessee~300K1.01×
26West Virginia~60K1.01×
27Florida~800K1.00×
28Illinois~500K1.00×
29Virginia~300K1.00×
30Nevada~100K1.00×
31California~1.5M0.99×
32Oregon~100K0.99×
33Alaska~30K0.99×
34Washington~300K0.97×
35Louisiana~200K0.96×
36Montana~40K0.96×
37Colorado~200K0.95×
38South Dakota~30K0.95×
39North Dakota~30K0.95×
40Maryland~200K0.94×
41New Jersey~300K0.93×
42Minnesota~200K0.93×
43Connecticut~100K0.92×
44New Hampshire~40K0.90×
45New York~600K0.89×
46Delaware~30K0.88×
47Maine~40K0.87×
48Massachusetts~200K0.84×
49Rhode Island~30K0.81×
50Vermont~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Dwayne Johnson, United States
0.74×1.00×1.46×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dwayne Johnson audience vs. the country average
#·InterestCategoryAffinity×
01Royal RumbleSports4.55×
02Jason StathamMovies & TV3.85×
03WWE Hall of FameSports3.75×
04WrestleManiaSports3.72×
05John CenaSports3.40×
06Professional wrestlingSports2.07×
07WWESports2.02×
08Character (arts)Arts & Culture1.90×
09PeacemakerMovies & TV1.87×
10WrestlingSports1.84×
11Chuck NorrisMovies & TV1.81×
12Pop musicMusic & Radio1.68×
13Team sportSports1.66×
14NBA FinalsSports1.62×
15Mixed martial artsSports1.61×
16NBA playoffsSports1.58×
17Martial artsSports1.57×
18Action moviesMovies & TV1.52×
19Hayden PanettiereFashion & Accessoires1.52×
20Ultimate Fighting ChampionshipSports1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dwayne Johnson audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dwayne Johnson audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.14×
ExtroversionTHRILL1.12×
Risk AppetiteTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dwayne Johnson audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
Design AffinityPREMIUM0.76×
IndulgenceJOY0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Actor Actress or TV Star audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Dwayne Johnson over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/dwayne-johnson-5950” · Methodology