A data profile of the people who buy, follow and care about Indology in India — modelled from more than twelve digital signal sources. Indology has an estimated audience of 11,051,055 people in India.
Indology has an estimated audience of 11,051,055 people in India. 22.7% are female, 77.3% are male, average age 31.6. Top brand affinities: Thai Airways, Japan Airlines, All Nippon Airways, Motorboat, Paralympic Games.
Top brand affinities include Thai Airways, Japan Airlines, All Nippon Airways, with strongest over-indexing on Thai Airways (1.66× the country average).
Demographically, the Indology audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Indology fan in India is more male, around 31.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Thai Airways.
The key figures that characterise the Indology profile in India.
22.7% are female, 77.3% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 31.6 |
| Estimated audience size | 11,051,055 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 36% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Indology audience comes from India.
| Country | Share |
|---|---|
| India | 80.7% |
| Saudi Arabia | 3.2% |
| United Arab Emirates | 2.7% |
The strongest cross-interests of the Indology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fortuna Düsseldorf | Sports | 1.77× | ||
| 02 | Video rental shop | Movies & TV | 1.76× | ||
| 03 | Pollen | Health | 1.70× | ||
| 04 | Thai Airways | Travel & Leisure | 1.66× | ||
| 05 | All Nippon Airways | Travel & Leisure | 1.63× | ||
| 06 | Luc Besson | Movies & TV | 1.63× | ||
| 07 | Japan Airlines | Travel & Leisure | 1.62× | ||
| 08 | Robotic vacuum cleaner | Home & Garden | 1.62× | ||
| 09 | Jason Derulo | Music & Radio | 1.62× | ||
| 10 | Detroit Tigers | Sports | 1.57× | ||
| 11 | Smart (automobile) | Cars & Mobility | 1.57× | ||
| 12 | Nu metal | Music & Radio | 1.56× | ||
| 13 | Motorboat | Cars & Mobility | 1.55× | ||
| 14 | SD Eibar | Sports | 1.55× | ||
| 15 | Paralympic Games | Sports | 1.53× | ||
| 16 | QVC | Movies & TV | 1.53× | ||
| 17 | Chris Pine | Movies & TV | 1.53× | ||
| 18 | Miele | Home & Garden | 1.53× | ||
| 19 | Audi e-tron | Cars & Mobility | 1.52× | ||
| 20 | Vehicle leasing | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.22× | |
| Indulgence | JOY | 1.20× | |
| Career Orientation | POWER | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Pet Ownership | JOY | 0.76× | |
| Design Affinity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Indology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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