Rascasse Audience Intelligence

Indology Audience in United States

A data profile of the people who buy, follow and care about Indology in United States — modelled from more than twelve digital signal sources. Indology has an estimated audience of 281,364 people in United States.

#455among Field of study in United States#13747among Topic in United States#2734in Politics & Society

The average Indology fan in United States is 36.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cricket World Cup, Badminton, Air Canada, with strongest over-indexing on Cricket World Cup (34.06× the country average).

Demographically, the Indology audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indology fan in United States is more male, around 36.4 years old, with strong Travelling tendencies and a notable affinity for Cricket World Cup.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indology profile in United States.

Audience size
281K
in United States
Gender
38.0%♀
62.0% male
Age
36.4
average years
Country rank
#49937
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indology fans

38.0% are female, 62.0% are male, average age 36.4.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Indology audience in United States
MetricValue
Female38.0%
Male62.0%
Average age36.4
Estimated audience size281,364
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Indology audience in United States
Age bracketShare%
16-1915%
20-2935%
30-3924%
40-4914%
50+12%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Indology audience comes from United States.

Worldwide audience distribution share by country for Indology
CountryShare
India80.7%
Saudi Arabia3.2%
United Arab Emirates2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indology audience in United States is strongest.

Fig. 05

Top regions by affinity

Indology fans by region: top regions in United States
#RegionReachAffinity×
01Vermont<1K1.54×
02Montana<1K1.21×
03Delaware<1K1.21×
04West Virginia~2K1.19×
05Rhode Island~1K1.18×
06Washington, District of Columbia<1K1.17×
07Hawaii~1K1.16×
08Maine~1K1.12×
09Idaho~2K1.11×
10New Hampshire~1K1.11×
11Mississippi~3K1.10×
12New Mexico~2K1.09×
13South Dakota<1K1.06×
14Alaska<1K1.06×
15Arkansas~2K1.05×
16Nebraska~1K1.05×
17North Dakota<1K1.05×
18Kansas~2K1.02×
19Iowa~2K1.01×
20Oklahoma~3K0.99×
21Utah~2K0.98×
22Louisiana~4K0.97×
23Kentucky~3K0.97×
24Nevada~3K0.97×
25Connecticut~3K0.96×
26Alabama~4K0.95×
27Oregon~3K0.94×
28South Carolina~4K0.92×
29Missouri~4K0.91×
30Wisconsin~4K0.91×
31Minnesota~4K0.91×
32Tennessee~5K0.90×
33Indiana~5K0.90×
34Maryland~4K0.90×
35Colorado~4K0.89×
36Arizona~5K0.88×
37Massachusetts~5K0.88×
38Washington~5K0.87×
39Michigan~6K0.86×
40New Jersey~6K0.86×
41Virginia~6K0.86×
42Ohio~7K0.85×
43Georgia~7K0.85×
44North Carolina~7K0.85×
45Pennsylvania~8K0.83×
46Illinois~8K0.82×
47Florida~10K0.75×
48New York~10K0.75×
49Texas~20K0.70×
50California~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Indology, United States
0.68×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indology audience
#·InterestCategoryAffinity×
01Cricket World CupSports34.06×
02VodafoneTechnology & Electronics26.80×
03Air CanadaTravel & Leisure19.42×
04BadmintonSports18.70×
05EmiratesTravel & Leisure17.10×
06LufthansaTravel & Leisure14.62×
07Cleveland GuardiansSports10.52×
08Data scienceBusiness & Career9.95×
09Business schoolBusiness & Career9.52×
10FlightAwareTravel & Leisure7.17×
11LinkedInInternet & Social Media6.53×
12Web serverTechnology & Electronics6.22×
13Sustainable energyHome & Garden5.80×
14Renewable energyBusiness & Career4.90×
15InnovationBusiness & Career4.50×
16First class travelTravel & Leisure4.12×
17Mortgage loansBusiness & Career2.72×
18AirbnbTravel & Leisure2.57×
19Pizza HutFood & Beverages2.51×
20Google DriveTechnology & Electronics2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indology audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.42×
Quality AwarenessPREMIUM2.27×
Urban LifestyleOPEN2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indology audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
Pet OwnershipJOY0.78×
ExtroversionTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indology have in United States?

Indology has an estimated audience of 281,364 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indology fans?

38.0% of Indology fans are female, 62.0% are male, with an average age of 36.4 years.

03

Which brands do Indology fans like most?

Indology fans show strongest brand affinity for Cricket World Cup (34.06×), Badminton (18.7×), and Air Canada (19.42×) over the country average.

04

Where do Indology fans live in United States?

Indology fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Indology fans also like?

Beyond Indology itself, the audience over-indexes on Badminton (18.7×), Air Canada (19.42×), Cleveland Guardians (10.52×), and Emirates (17.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Indology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →