A data profile of the people who buy, follow and care about Lokmat in India — modelled from more than twelve digital signal sources. Lokmat has an estimated audience of 7,346,104 people in India.
Lokmat has an estimated audience of 7,346,104 people in India. 20.0% are female, 80.0% are male, average age 35.4. Top brand affinities: Dailymotion, Real property, Uniqlo, SEMrush, IKEA.
Top brand affinities include Dailymotion, Real property, Uniqlo, with strongest over-indexing on Dailymotion (6.74× the country average).
Demographically, the Lokmat audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Lokmat fan in India is more male, around 35.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Dailymotion.
The key figures that characterise the Lokmat profile in India.
20.0% are female, 80.0% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 20.0% |
| Male | 80.0% |
| Average age | 35.4 |
| Estimated audience size | 7,346,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 33% | |
| 30-39 | 25% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Lokmat audience comes from India.
| Country | Share |
|---|---|
| India | 88.0% |
| United States | 2.1% |
| United Arab Emirates | 1.3% |
The strongest cross-interests of the Lokmat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saoirse Ronan | Movies & TV | 7.56× | ||
| 02 | Pacific Rim (film) | Movies & TV | 6.85× | ||
| 03 | Dailymotion | Movies & TV | 6.74× | ||
| 04 | SEMrush | Internet & Social Media | 6.62× | ||
| 05 | Nathalie Emmanuel | Movies & TV | 5.57× | ||
| 06 | James Bond | Movies & TV | 4.30× | ||
| 07 | Alibaba.com | Shopping | 4.19× | ||
| 08 | Mitsubishi | Cars & Mobility | 4.03× | ||
| 09 | Zootopia | Movies & TV | 3.86× | ||
| 10 | Uniqlo | Shopping | 3.85× | ||
| 11 | Futures exchange | Business & Career | 3.84× | ||
| 12 | Real property | Home & Garden | 2.94× | ||
| 13 | Fertilizer | Home & Garden | 2.31× | ||
| 14 | IKEA | Home & Garden | 1.90× | ||
| 15 | Renovation | Home & Garden | 1.70× | ||
| 16 | Barbecue | Food & Beverages | 1.68× | ||
| 17 | Cabinetry | Home & Garden | 1.65× | ||
| 18 | Videography | Internet & Social Media | 1.65× | ||
| 19 | Rail transport | Travel & Leisure | 1.64× | ||
| 20 | Sports betting | Games | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.63× | |
| Indulgence | JOY | 1.35× | |
| Career Orientation | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Community Orientation | OPEN | 0.75× | |
| Mindfulness | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Lokmat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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