A data profile of the people who buy, follow and care about Anyma in Italy — modelled from more than twelve digital signal sources. Anyma has an estimated audience of 158,757 people in Italy.
Anyma has an estimated audience of 158,757 people in Italy. 40.8% are female, 59.2% are male, average age 31.8. Top brand affinities: RÜFÜS, Afrojack, Eric Prydz, Swedish House Mafia, Berghain.
Top brand affinities include RÜFÜS, Afrojack, Eric Prydz, with strongest over-indexing on RÜFÜS (21.31× the country average).
Demographically, the Anyma audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Anyma fan in Italy is more male, around 31.8 years old, with strong Risk Appetite tendencies and a notable affinity for RÜFÜS.
The key figures that characterise the Anyma profile in Italy.
40.8% are female, 59.2% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 31.8 |
| Estimated audience size | 158,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Anyma audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.7% |
| Italy | 11.0% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Anyma audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eric Prydz | Music & Radio | 57.43× | ||
| 02 | Swedish House Mafia | Music & Radio | 23.03× | ||
| 03 | RÜFÜS | Music & Radio | 21.31× | ||
| 04 | Armin van Buuren | Music & Radio | 18.11× | ||
| 05 | Afrojack | Music & Radio | 17.61× | ||
| 06 | Bob Sinclar | Music & Radio | 11.39× | ||
| 07 | Berghain | Music & Radio | 11.31× | ||
| 08 | David Guetta | Music & Radio | 9.27× | ||
| 09 | U2 | Music & Radio | 7.29× | ||
| 10 | Moby | Music & Radio | 4.12× | ||
| 11 | Megan Fox | Movies & TV | 4.06× | ||
| 12 | YouTube Music | Internet & Social Media | 2.83× | ||
| 13 | Ibiza | Travel & Leisure | 2.67× | ||
| 14 | Dancehalls | Music & Radio | 2.64× | ||
| 15 | Electronic dance music | Music & Radio | 2.61× | ||
| 16 | Twitch | Games | 2.07× | ||
| 17 | Extreme sport | Sports | 1.99× | ||
| 18 | Livemusic | Music & Radio | 1.85× | ||
| 19 | TicketOne | Travel & Leisure | 1.73× | ||
| 20 | Stranger Things | Movies & TV | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.48× | |
| Career Orientation | POWER | 1.31× | |
| Early Adopter Mentality | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Quality Awareness | PREMIUM | 0.71× | |
| DIY Mentality | THRILL | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Anyma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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