A data profile of the people who buy, follow and care about Fabrique in Italy — modelled from more than twelve digital signal sources. Fabrique has an estimated audience of 1,077,359 people in Italy.
Fabrique has an estimated audience of 1,077,359 people in Italy. 53.7% are female, 46.3% are male, average age 42.0. Top brand affinities: Concerts, Wikipedia, Innovation, Genetics, Mediaset.
Top brand affinities include Concerts, Wikipedia, Innovation, with strongest over-indexing on Concerts (1.64× the country average).
Demographically, the Fabrique audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Fabrique fan in Italy is balanced, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Concerts.
The key figures that characterise the Fabrique profile in Italy.
53.7% are female, 46.3% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 42.0 |
| Estimated audience size | 1,077,359 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Fabrique audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 44.5% |
| Sweden | 21.6% |
| United Kingdom | 14.7% |
The strongest cross-interests of the Fabrique audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Phil Collins | Music & Radio | 1.95× | ||
| 02 | Emma Stone | Movies & TV | 1.93× | ||
| 03 | Individualism | Politics & Society | 1.91× | ||
| 04 | Sugar substitute | Food & Beverages | 1.77× | ||
| 05 | Wikipedia | Internet & Social Media | 1.71× | ||
| 06 | Satire | Literature | 1.69× | ||
| 07 | Matthew McConaughey | Movies & TV | 1.69× | ||
| 08 | Retail banking | Business & Career | 1.68× | ||
| 09 | Concerts | Music & Radio | 1.64× | ||
| 10 | Mediaset | Technology & Electronics | 1.62× | ||
| 11 | Mineral water | Food & Beverages | 1.62× | ||
| 12 | Innovation | Business & Career | 1.60× | ||
| 13 | Diane Keaton | Movies & TV | 1.60× | ||
| 14 | Genetics | Kids & Family | 1.58× | ||
| 15 | Breastfeeding | Kids & Family | 1.55× | ||
| 16 | Career development | Business & Career | 1.54× | ||
| 17 | Champagne | Food & Beverages | 1.53× | ||
| 18 | Margot Robbie | Movies & TV | 1.53× | ||
| 19 | Improvisation | Music & Radio | 1.52× | ||
| 20 | Traditional medicine | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.31× | |
| Convenience Orientation | PREMIUM | 1.28× | |
| Career Orientation | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.77× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Family Orientation | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fabrique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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