A data profile of the people who buy, follow and care about Karl Ess in Italy — modelled from more than twelve digital signal sources. Karl Ess has an estimated audience of 1,089 people in Italy.
The average Karl Ess fan in Italy is 32.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Voting, Political science, Politics, with strongest over-indexing on Voting (18.75× the country average).
Demographically, the Karl Ess audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Karl Ess fan in Italy is balanced, around 32.3 years old, with strong Risk Appetite tendencies and a notable affinity for Voting.
The key figures that characterise the Karl Ess profile in Italy.
45.1% are female, 54.9% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 32.3 |
| Estimated audience size | 1,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 15% | |
| 30-39 | 25% | |
| 40-49 | 23% | |
| 50+ | 0% |
of the worldwide Karl Ess audience comes from Italy.
| Country | Share |
|---|---|
| Germany | 84.9% |
| Austria | 7.4% |
| Switzerland | 3.9% |
Where the Karl Ess audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | <1K | 1.96× | |
| 02 | Sardinia | <1K | 1.05× | |
| 03 | Puglia | <1K | 0.97× | |
| 04 | Sicilia | <1K | 0.96× | |
| 05 | Tuscany | <1K | 0.96× | |
| 06 | Veneto | <1K | 0.95× | |
| 07 | Piedmont | <1K | 0.95× | |
| 08 | Campania | <1K | 0.94× | |
| 09 | Emilia-Romagna | <1K | 0.94× | |
| 10 | Lazio | <1K | 0.92× | |
| 11 | Lombardy | <1K | 0.88× |
The strongest cross-interests of the Karl Ess audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Voting | Politics & Society | 18.75× | ||
| 02 | Political science | Business & Career | 7.71× | ||
| 03 | Comic science fiction | Literature | 6.88× | ||
| 04 | Funny animal | Internet & Social Media | 5.45× | ||
| 05 | Superhero fiction | Literature | 4.59× | ||
| 06 | Graphic novel | Literature | 4.12× | ||
| 07 | Unique Gifts | Shopping | 3.73× | ||
| 08 | Extreme sport | Sports | 3.47× | ||
| 09 | Birdwatching | Pets & Animals | 3.37× | ||
| 10 | Action-adventure game | Games | 3.00× | ||
| 11 | Apocalyptic and post-apocalyptic fiction | Literature | 2.51× | ||
| 12 | Politics | Politics & Society | 2.38× | ||
| 13 | Psychological thriller | Literature | 2.28× | ||
| 14 | French hip hop | Music & Radio | 2.27× | ||
| 15 | Influencer marketing | Internet & Social Media | 2.00× | ||
| 16 | Human rights | Politics & Society | 1.87× | ||
| 17 | Action role-playing game | Games | 1.85× | ||
| 18 | Academic degree | Business & Career | 1.79× | ||
| 19 | Collectible card game | Games | 1.69× | ||
| 20 | Sorare | Sports | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 3.47× | |
| Need for Security | CONSERVATISM | 1.45× | |
| Urban Lifestyle | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.52× | |
| Mindfulness | BALANCE | 0.54× | |
| Sports Activity | POWER | 0.63× |
Karl Ess has an estimated audience of 1,089 people in Italy, concentrated in Lombardy and Lazio.
45.1% of Karl Ess fans are female, 54.9% are male, with an average age of 32.3 years.
Karl Ess fans show strongest brand affinity for Voting (18.75×), Political science (7.71×), and Politics (2.38×) over the country average.
Karl Ess fans in Italy are most concentrated in Lombardy (reach <1K), Lazio (reach <1K), and Campania (reach <1K). These three regions account for the largest share of the active audience.
Beyond Karl Ess itself, the audience over-indexes on Political science (7.71×), Politics (2.38×), Extreme sport (3.47×), and Action-adventure game (3×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Karl Ess. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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