A data profile of the people who buy, follow and care about Karl Ess in United States — modelled from more than twelve digital signal sources. Karl Ess has an estimated audience of 1,553 people in United States.
The average Karl Ess fan in United States is 30.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include International education, Internet celebrity, Superman, with strongest over-indexing on International education (16.32× the country average).
Demographically, the Karl Ess audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 28 regions tracked by Rascasse.
The typical Karl Ess fan in United States is more male, around 30.8 years old, with strong Patriotism tendencies and a notable affinity for International education.
The key figures that characterise the Karl Ess profile in United States.
23.8% are female, 76.2% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 30.8 |
| Estimated audience size | 1,553 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 33% | |
| 30-39 | 25% | |
| 40-49 | 12% | |
| 50+ | 0% |
of the worldwide Karl Ess audience comes from United States.
| Country | Share |
|---|---|
| Germany | 84.9% |
| Austria | 7.4% |
| Switzerland | 3.9% |
Where the Karl Ess audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Dakota | <1K | 1.55× | |
| 02 | Washington, District of Columbia | <1K | 1.19× | |
| 03 | Mississippi | <1K | 1.15× | |
| 04 | Kansas | <1K | 1.09× | |
| 05 | Iowa | <1K | 1.07× | |
| 06 | Nevada | <1K | 1.03× | |
| 07 | Oregon | <1K | 1.01× | |
| 08 | Wisconsin | <1K | 0.99× | |
| 09 | Indiana | <1K | 0.98× | |
| 10 | Missouri | <1K | 0.98× | |
| 11 | Minnesota | <1K | 0.98× | |
| 12 | Maryland | <1K | 0.97× | |
| 13 | Colorado | <1K | 0.97× | |
| 14 | Arizona | <1K | 0.96× | |
| 15 | Massachusetts | <1K | 0.96× | |
| 16 | Michigan | <1K | 0.95× | |
| 17 | Virginia | <1K | 0.95× | |
| 18 | Washington | <1K | 0.95× | |
| 19 | Ohio | <1K | 0.94× | |
| 20 | Georgia | <1K | 0.94× | |
| 21 | North Carolina | <1K | 0.94× | |
| 22 | New Jersey | <1K | 0.94× | |
| 23 | Pennsylvania | <1K | 0.93× | |
| 24 | Illinois | <1K | 0.93× | |
| 25 | Florida | <1K | 0.91× | |
| 26 | California | <1K | 0.90× | |
| 27 | New York | <1K | 0.90× | |
| 28 | Texas | <1K | 0.89× |
The strongest cross-interests of the Karl Ess audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | malwarebytes | Technology & Electronics | 18.70× | ||
| 02 | Geek girl | Internet & Social Media | 18.70× | ||
| 03 | International education | Business & Career | 16.32× | ||
| 04 | Political thriller | Movies & TV | 15.45× | ||
| 05 | Nick Offerman | Movies & TV | 8.37× | ||
| 06 | Doctor Strange | Literature | 7.41× | ||
| 07 | Guardians of the Galaxy (film) | Movies & TV | 6.88× | ||
| 08 | Graphic novel | Literature | 6.86× | ||
| 09 | Superhero fiction | Literature | 6.20× | ||
| 10 | Judo | Sports | 6.06× | ||
| 11 | Disneyland Paris | Travel & Leisure | 5.77× | ||
| 12 | Karate | Sports | 5.51× | ||
| 13 | Internet celebrity | Internet & Social Media | 4.81× | ||
| 14 | Self-defense | Sports | 3.53× | ||
| 15 | Broadway theatre | Travel & Leisure | 3.21× | ||
| 16 | Innovation | Business & Career | 2.77× | ||
| 17 | Pokémon | Games | 2.73× | ||
| 18 | Radio | Technology & Electronics | 2.44× | ||
| 19 | Superman | Movies & TV | 2.15× | ||
| 20 | Alcoholic beverages | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.65× | |
| Urban Lifestyle | OPEN | 1.58× | |
| Risk Appetite | THRILL | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.68× | |
| Family Orientation | CONSERVATISM | 0.76× | |
| Creativity | OPEN | 0.80× |
Karl Ess has an estimated audience of 1,553 people in United States, concentrated in California and Texas.
23.8% of Karl Ess fans are female, 76.2% are male, with an average age of 30.8 years.
Karl Ess fans show strongest brand affinity for International education (16.32×), Internet celebrity (4.81×), and Superman (2.15×) over the country average.
Karl Ess fans in United States are most concentrated in California (reach <1K), Texas (reach <1K), and Florida (reach <1K). These three regions account for the largest share of the active audience.
Beyond Karl Ess itself, the audience over-indexes on Internet celebrity (4.81×), Superman (2.15×), malwarebytes (18.7×), and Judo (6.06×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Karl Ess. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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