Rascasse Audience Intelligence

Steven Universe Viewer Demographics in United States

Steven Universe has an estimated audience of 2.1M people in United States.

#47among Animation in United States
#827among movies & series in United States#2116in Movies & TV

The average Steven Universe fan in United States is 29.9 years old, more male, and lives primarily in California.

By number of fans, Steven Universe ranks #50 among the 550 objects in Animation in United States.

Its fans are 5.7 years younger than the group average of 35.6.

Women make up 44.1% of the fan base, 9.5 percentage points fewer than the group average.

Compared with the other 549 objects in Animation, Steven Universe fans stand out for their interest in Falling Skies, The Smurfs and Rizzoli & Isles.

Most fans live in California, Texas, Florida.

Top affinities include Falling Skies, The Smurfs, Rizzoli & Isles, with strongest over-indexing on Falling Skies (134.66× the country average).

Demographically, the Steven Universe audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

The typical Steven Universe fan in United States is more male, around 29.9 years old, with strong Extroversion tendencies and a notable affinity for Falling Skies.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.1M
in United States
Gender
44.1%♀
55.9% male
Age
29.9
average years
Country rank
#13672
among all objects in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Steven Universe viewers

44.1% are female, 55.9% are male, average age 29.9.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Steven Universe audience in United States
MetricValue
Female44.1%
Male55.9%
Average age29.9
Estimated audience size2.1M
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Steven Universe audience in United States
Age bracketShare%
16-2446%
25-3425%
35-4414%
45-548%
55+6%
Fig. 04

Worldwide distribution

40.5%

of the worldwide Steven Universe audience comes from United States.

Worldwide audience distribution share by country for Steven Universe
CountryShare
United States40.5%
Brazil8.0%
Mexico7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Steven Universe fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~30K1.27×
02Arkansas~20K1.26×
03Georgia~90K1.24×
04Nevada~20K1.21×
05Louisiana~30K1.20×
06Mississippi~20K1.19×
07Alaska~5K1.18×
08Texas~200K1.17×
09Oregon~30K1.16×
10California~300K1.14×
11New Mexico~20K1.14×
12Maryland~40K1.12×
13North Carolina~80K1.10×
14Washington~50K1.09×
15Kentucky~30K1.09×
16Indiana~50K1.08×
17Arizona~50K1.07×
18Alabama~30K1.07×
19West Virginia~10K1.07×
20Missouri~40K1.06×
21Ohio~80K1.05×
22Virginia~60K1.04×
23Delaware~6K1.04×
24New Hampshire~8K1.03×
25Utah~20K1.02×
26Kansas~20K1.02×
27Florida~100K1.01×
28South Carolina~30K1.01×
29Pennsylvania~80K0.99×
30Illinois~80K0.99×
31Tennessee~40K0.99×
32New York~100K0.98×
33Michigan~60K0.98×
34Connecticut~20K0.93×
35New Jersey~50K0.92×
36Idaho~10K0.91×
37Hawaii~8K0.91×
38Rhode Island~6K0.90×
39Colorado~30K0.87×
40Nebraska~10K0.86×
41Maine~7K0.86×
42Massachusetts~40K0.85×
43Minnesota~30K0.84×
44Iowa~20K0.82×
45North Dakota~4K0.81×
46South Dakota~4K0.80×
47Vermont~3K0.79×
48Wisconsin~30K0.78×
49Montana~5K0.77×
50Washington, District of Columbia~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Steven Universe, United States
0.77×1.00×1.27×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Steven Universe audience vs. the country average
#·InterestCategoryAffinity×
01Falling SkiesMovies & TV134.66×
02The SmurfsMovies & TV125.45×
03Rizzoli & IslesMovies & TV106.36×
04Dexter's LaboratoryLiterature101.68×
05Samurai JackMovies & TV98.15×
06The JetsonsMovies & TV93.21×
07Regular ShowMovies & TV80.36×
08The Powerpuff GirlsMovies & TV68.10×
09The CloserMovies & TV62.68×
10Whose Line Is It Anyway? (U.S. TV series)Movies & TV53.21×
11The Boondocks (TV series)Movies & TV53.15×
12The O.C.Movies & TV50.84×
13The FlintstonesMovies & TV48.23×
14Hop (film)Movies & TV46.70×
15Gravity FallsMovies & TV45.11×
16The Loud HouseMovies & TV44.45×
17Adventure TimeMovies & TV41.73×
18Looney TunesMovies & TV37.14×
19South ParkMovies & TV12.04×
20Rick and MortyMovies & TV10.42×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Steven Universe audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Steven Universe audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.21×
Early Adopter MentalityPOWER1.08×
Social Media UsageJOY1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Steven Universe audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
Design AffinityPREMIUM0.65×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Animation audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Steven Universe over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/steven-universe-44035” · Methodology