A data profile of the people who buy, follow and care about Star Wars in Japan — modelled from more than twelve digital signal sources. Star Wars has an estimated audience of 120,589 people in Japan.
Star Wars has an estimated audience of 120,589 people in Japan. 46.0% are female, 54.0% are male, average age 30.0. Top brand affinities: Harry Potter, Tokyo, Webcomic, Science fiction movies, Anime and manga fandom.
Top brand affinities include Harry Potter, Tokyo, Webcomic, with strongest over-indexing on Harry Potter (3.59× the country average).
Demographically, the Star Wars audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Extroversion, Design Affinity.
The typical Star Wars fan in Japan is balanced, around 30.0 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Star Wars profile in Japan.
46.0% are female, 54.0% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 30.0 |
| Estimated audience size | 120,589 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 18% | |
| 30-39 | 13% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Star Wars audience comes from Japan.
| Country | Share |
|---|---|
| United States | 50.8% |
| United Kingdom | 8.3% |
| Canada | 4.6% |
The strongest cross-interests of the Star Wars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Harry Potter | Movies & TV | 3.59× | ||
| 02 | Disneyland Paris | Travel & Leisure | 2.55× | ||
| 03 | Lego | Kids & Family | 2.41× | ||
| 04 | Fantasy film | Movies & TV | 2.30× | ||
| 05 | Disney Store | Shopping | 2.13× | ||
| 06 | Science fiction movies | Movies & TV | 2.02× | ||
| 07 | Child development | Business & Career | 1.99× | ||
| 08 | Tabletop game | Games | 1.98× | ||
| 09 | Webcomic | Literature | 1.78× | ||
| 10 | Walt Disney World | Travel & Leisure | 1.71× | ||
| 11 | Action role-playing game | Games | 1.67× | ||
| 12 | Art exhibition | Arts & Culture | 1.64× | ||
| 13 | Fiction books | Literature | 1.61× | ||
| 14 | Abstract art | Arts & Culture | 1.60× | ||
| 15 | Modern art | Arts & Culture | 1.58× | ||
| 16 | Anime and manga fandom | Literature | 1.55× | ||
| 17 | Contemporary art | Arts & Culture | 1.53× | ||
| 18 | Crowdfunding | Business & Career | 1.52× | ||
| 19 | Tokyo | Travel & Leisure | 1.50× | ||
| 20 | Wildlife photography | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.30× | |
| Design Affinity | PREMIUM | 1.17× | |
| Mindfulness | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Japan who actively search for Star Wars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Japan. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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