Rascasse Audience Intelligence

Apple Airpods Target Market in United States

Apple Airpods has an estimated audience of 3M people in United States.

#1170among brands in United States#432in Technology & Electronics

The average Apple Airpods fan in United States is 39.9 years old, more male, and lives primarily in California.

Interest is seasonal: September, November and December account for 37% of the year's searches, March is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Jabra (headset), Iko Uwais, Noise-cancelling headphones, with strongest over-indexing on Jabra (headset) (24.09× the country average).

Demographically, the Apple Airpods audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

The typical Apple Airpods fan in United States is more male, around 39.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Jabra (headset).

Category: Technology & Electronics · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United States
Gender
38.3%♀
61.7% male
Age
39.9
average years
Country rank
#10631
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Apple Airpods

38.3% are female, 61.7% are male, average age 39.9.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Apple Airpods audience in United States
MetricValue
Female38.3%
Male61.7%
Average age39.9
Estimated audience size3M
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Apple Airpods audience in United States
Age bracketShare%
16-2421%
25-3419%
35-4419%
45-5419%
55+22%
Fig. 04

Worldwide distribution

32.5%

of the worldwide Apple Airpods audience comes from United States.

Worldwide audience distribution share by country for Apple Airpods
CountryShare
United States32.5%
United Kingdom16.0%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Apple Airpods customers by region in United States
#RegionReachAffinity×
01New York~200K1.35×
02New Jersey~100K1.29×
03Massachusetts~80K1.27×
04Connecticut~40K1.22×
05California~400K1.21×
06Illinois~100K1.12×
07Texas~200K1.11×
08Georgia~100K1.11×
09Louisiana~50K1.11×
10Pennsylvania~100K1.06×
11Kentucky~40K1.06×
12North Carolina~100K1.05×
13Alabama~50K1.04×
14Hawaii~10K1.04×
15Washington, District of Columbia~6K1.04×
16Florida~200K1.03×
17Virginia~80K1.03×
18South Carolina~50K1.03×
19Michigan~90K1.02×
20Oregon~40K1.02×
21Mississippi~30K1.02×
22New Hampshire~10K1.02×
23Tennessee~60K1.01×
24Delaware~9K1.01×
25Colorado~50K1.00×
26Rhode Island~9K1.00×
27Washington~70K0.99×
28Maryland~50K0.99×
29Ohio~100K0.97×
30Indiana~60K0.97×
31Utah~30K0.97×
32Nebraska~20K0.97×
33West Virginia~20K0.97×
34Arizona~60K0.95×
35Missouri~50K0.95×
36Oklahoma~30K0.95×
37Nevada~30K0.95×
38Maine~10K0.94×
39Minnesota~50K0.93×
40Arkansas~20K0.93×
41Iowa~30K0.92×
42Kansas~20K0.92×
43Idaho~10K0.91×
44Alaska~6K0.89×
45Vermont~5K0.87×
46Wisconsin~40K0.86×
47New Mexico~20K0.86×
48Montana~8K0.84×
49South Dakota~7K0.84×
50North Dakota~6K0.83×
Fig. 06

Affinity by region

Affinity by region — Apple Airpods, United States
0.83×1.00×1.35×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Apple Airpods audience vs. the country average
#·InterestCategoryAffinity×
01Jabra (headset)Technology & Electronics24.09×
02Iko UwaisMovies & TV22.92×
03Noise-cancelling headphonesTechnology & Electronics18.59×
04SkullcandyTechnology & Electronics12.24×
05High-end audioTechnology & Electronics11.84×
06Audio-TechnicaTechnology & Electronics11.20×
07Wireless speakersTechnology & Electronics9.71×
08HeadphonesTechnology & Electronics6.86×
09Bose CorporationTechnology & Electronics6.67×
10Mobile phone accessoriesTechnology & Electronics6.43×
11Wearable technologyTechnology & Electronics6.40×
12BluetoothTechnology & Electronics5.47×
13SmartwatchTechnology & Electronics4.74×
14Home automationTechnology & Electronics3.53×
15First class travelTravel & Leisure2.91×
16Sustainable energyHome & Garden2.83×
17FedExBusiness & Career2.28×
18LivemusicMusic & Radio2.27×
19Mortgage loansBusiness & Career1.79×
20Android (operating system)Technology & Electronics1.73×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Apple Airpods audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Apple Airpods audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.85×
Early Adopter MentalityPOWER1.50×
Family OrientationCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Apple Airpods audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
CreativityOPEN0.80×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Appendix

Explore more audiences

More Technology & Electronics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Apple Airpods over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/apple-airpods-10003153” · Methodology