Rascasse Audience Intelligence

Emily in Paris Viewer Demographics in United States

Emily in Paris has an estimated audience of 3.9M people in United States.

#1among Comedy-drama in United States
#342among movies & series in United States#989in Movies & TV

The average Emily in Paris fan in United States is 35.6 years old, more female, and lives primarily in California.

By number of fans, Emily in Paris ranks #1 among the 6 objects in Comedy-drama in United States — 3.2× the group median.

Its fans are 2.6 years younger than the group average of 38.2.

Women make up 57.1% of the fan base, 5.4 percentage points fewer than the group average.

Compared with the other 5 objects in Comedy-drama, Emily in Paris fans stand out for their interest in House of Cards (U.S. TV series), Brooklyn Nine-Nine and Late-night talk show.

Interest is seasonal: January, August and December account for 52% of the year's searches, June is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include House of Cards (U.S. TV series), Brooklyn Nine-Nine, Late-night talk show, with strongest over-indexing on House of Cards (U.S. TV series) (8.32× the country average).

Demographically, the Emily in Paris audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

The typical Emily in Paris fan in United States is more female, around 35.6 years old, with strong Spirituality tendencies and a notable affinity for House of Cards (U.S. TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy-drama

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.9M
in United States
Gender
57.1%♀
42.9% male
Age
35.6
average years
Country rank
#8313
among all objects in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Emily in Paris viewers

57.1% are female, 42.9% are male, average age 35.6.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Emily in Paris audience in United States
MetricValue
Female57.1%
Male42.9%
Average age35.6
Estimated audience size3.9M
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Emily in Paris audience in United States
Age bracketShare%
16-2432%
25-3421%
35-4417%
45-5416%
55+14%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Emily in Paris audience comes from United States.

Worldwide audience distribution share by country for Emily in Paris
CountryShare
United States19.6%
Germany8.5%
France8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Emily in Paris fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.44×
02California~700K1.40×
03New Jersey~200K1.38×
04New York~300K1.36×
05Connecticut~60K1.34×
06Washington, District of Columbia~10K1.28×
07Illinois~200K1.20×
08Washington~100K1.20×
09Florida~300K1.17×
10New Hampshire~20K1.16×
11Hawaii~20K1.15×
12Rhode Island~10K1.15×
13Maryland~80K1.14×
14Pennsylvania~200K1.11×
15Virginia~100K1.11×
16Texas~300K1.07×
17Arizona~100K1.07×
18Minnesota~70K1.06×
19Oregon~50K1.06×
20Colorado~70K1.04×
21Vermont~8K1.03×
22Michigan~100K1.02×
23Wisconsin~70K1.00×
24Maine~20K0.99×
25Delaware~10K0.99×
26North Carolina~100K0.97×
27Nevada~40K0.97×
28Utah~40K0.96×
29Ohio~100K0.94×
30Georgia~100K0.94×
31Missouri~70K0.93×
32South Carolina~60K0.93×
33Indiana~70K0.91×
34Kansas~30K0.90×
35Idaho~20K0.90×
36Tennessee~80K0.89×
37New Mexico~20K0.89×
38Louisiana~50K0.88×
39Iowa~30K0.88×
40Nebraska~20K0.88×
41Montana~10K0.85×
42Kentucky~40K0.84×
43Alaska~7K0.84×
44Oklahoma~40K0.80×
45Arkansas~30K0.78×
46Alabama~50K0.77×
47North Dakota~7K0.76×
48South Dakota~8K0.73×
49Mississippi~20K0.71×
50West Virginia~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Emily in Paris, United States
0.71×1.00×1.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Emily in Paris audience vs. the country average
#·InterestCategoryAffinity×
01House of Cards (U.S. TV series)Movies & TV8.32×
02Brooklyn Nine-NineMovies & TV7.94×
03Late-night talk showMovies & TV6.60×
04Breaking BadMovies & TV4.64×
05Bob's BurgersMovies & TV4.45×
06True DetectiveMovies & TV3.98×
07Chris PrattMovies & TV3.46×
08romantic comediesMovies & TV3.10×
09DC ComicsLiterature2.39×
10RadioTechnology & Electronics2.05×
11Trader Joe'sShopping1.89×
12ActivismPolitics & Society1.84×
13Game of ThronesMovies & TV1.84×
14Apple TVMovies & TV1.81×
15InnovationBusiness & Career1.77×
16Digital photographyBusiness & Career1.68×
17IKEAHome & Garden1.59×
18CoffeehousesFood & Beverages1.53×
19AirbnbTravel & Leisure1.51×
20Mixed martial artsSports1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Emily in Paris audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Emily in Paris audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.52×
Early Adopter MentalityPOWER1.35×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Emily in Paris audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Luxury OrientationPREMIUM0.88×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Emily in Paris over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/emily-in-paris-10003177” · Methodology